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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Hillander Machado

Hillander Machado

@eizrel

Juiz de Fora, Brazil

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    EUDETENIS EUDETENIS @eudetenis Comic Artist and Illustrator Staunton River, Brazil
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    86,564
    • Comic
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    • Watercolor Scenes by EUDETENIS. Traditional illustration, Watercolor Painting, and Manga project by EUDETENIS - 05.09.2023
    • Blue Archive Fanarts. Traditional illustration, Manga, and Video Games project by EUDETENIS - 01.12.2023
    • Back to Black Manga Free to read on Mangaplus by Shueisha. Manga, Comic, and Traditional illustration project by EUDETENIS - 09.22.2022
    • Sword Girls. Traditional illustration, and Pencil Drawing project by EUDETENIS - 06.22.2022
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    Samuel Smith Samuel Smith @samuelsmith Visual Development/Color Artist for Animation Lila, France
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    • Traditional illustration
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    • Klaus - Color Keys. Concept Art project by Samuel Smith - 06.20.2020
    • Fanarts. Traditional illustration project by Samuel Smith - 06.20.2020
    • Pirates - Short film in Development. 2D Animation, Concept Art, and Traditional illustration project by Samuel Smith - 06.20.2020
    • Various paintings. Concept Art, and Traditional illustration project by Samuel Smith - 06.19.2020
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    Ezequiel Torres Ezequiel Torres @ezetorr3s Director and Cell Animator Buenos Aires, Argentina
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    28,534
    • Art Direction
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    • Dinamicos. Animation project by Ezequiel Torres - 02.11.2019
    • Characters. Animation, and Drawing project by Ezequiel Torres - 02.11.2019
    • Straight Ahead. Animation, and Drawing project by Ezequiel Torres - 02.11.2019
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    Juan Diego Vázquez Moreno Juan Diego Vázquez Moreno @juavazmor Desarrollador de juegos y aplicaciones móviles Sevilla, Spain
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    177,030
    • IT
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    • Crossing Souls. Video Games project by Juan Diego Vázquez Moreno - 02.06.2018
    • Pixel Puzzle Mania. Video Games project by Juan Diego Vázquez Moreno - 12.01.2015
    • Odd Pic Out. Video Games project by Juan Diego Vázquez Moreno - 09.12.2013
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    Natalia Rojas Natalia Rojas @losnaked Illustradora y animadora 2D Bogota, Colombia
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    • Feria latina. Traditional illustration, Character Design, Editorial Design, Sketching, Drawing, and Children's Illustration project by Natalia Rojas - 08.18.2021
    • Cartagena. Traditional illustration, and Architectural Illustration project by Natalia Rojas - 09.07.2020
    • Mi Proyecto del curso: Bordado XL con aguja mágica. Design, and Fiber Arts project by Natalia Rojas - 07.18.2020
    • Editorial for Semana Magazine 2020. Portrait Drawing, Digital Drawing, Editorial Design, Traditional illustration, Digital Illustration, and Digital Painting project by Natalia Rojas - 06.27.2020
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    Daniel Benítez Daniel Benítez @dabntz Director de arte para videojuegos Sevilla, Spain
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      • Mi Proyecto del curso: Creación de escenarios pixel art para videojuegos. Game Development, Game Design, Pixel Art, and Video Games project by Daniel Benítez - 01.22.2021
      • Pixel Art Tileset: House Interiors. Game Development, Game Design, Pixel Art, and Video Games project by Daniel Benítez - 01.09.2020
      • Pixel Art Tileset: City Street. Game Development, Pixel Art, Video Games, and Game Design project by Daniel Benítez - 08.22.2019
      • Videojuego: 'Pizza Guy'. 2D Animation, Character Animation, Pixel Art, and Video Games project by Daniel Benítez - 11.19.2019
    • Maria Jose Iturriaga Maria Jose Iturriaga @cototo Tulsa, Chile
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      • Traditional illustration
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      Catalina Carlesi Catalina Carlesi @alpaca_carlesi Tulsa, Chile
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      37,122
      • Digital Painting
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      • Red Riding Hood for Huion Review. Traditional illustration project by Catalina Carlesi - 05.26.2023
      • Omocha! . Traditional illustration project by Catalina Carlesi - 05.23.2023
      • Character Design. Traditional illustration project by Catalina Carlesi - 05.23.2023
      • Year of The Rabbit. Traditional illustration project by Catalina Carlesi - 05.23.2023
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      Natalia Batista Natalia Batista @nataliasmanga Manga artist and storyteller Malmö, Sweden
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      21,830
      • Arts & Crafts
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      • My project in Manga Comics for Beginners: From Concept to Creation course. Traditional illustration, Comic, Drawing, Digital Illustration, Stor, board, Ink Illustration, Narrative, and Manga project by Natalia Batista - 02.01.2022
      • My project in The Art of Manga: Drawing Unique Characters course. Character Design, Pencil Drawing, Drawing, Ink Illustration, and Manga project by Natalia Batista - 12.02.2021
      • Every Girl Is A Hero. Comic, Stor, and telling project by Natalia Batista - 05.05.2018
      • Sword Princess Amaltea - The Visual Novel. Game Development, Video Games, and Game Design project by Natalia Batista - 11.12.2020
    • Sarah Naughton Sarah Naughton @sarahannenaughton London, United Kingdom
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      3
      • Traditional illustration
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      • My project in Introduction to Character Design in Pixel Art course. Character Design, Video Games, Pixel Art, and Game Design project by Sarah Naughton - 06.19.2021
    • Camilla Bacelar Camilla Bacelar @camilla_c_b São Luís, Brazil
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        • My project in Digital Fantasy Portraits with Photoshop course. 3D Character Design project by Camilla Bacelar - 12.08.2020
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        Karmen Loh (Bearbrickjia) Karmen Loh (Bearbrickjia) @bearbrickjia Illustrator Selangor, Malaysia
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        194,665
          • Moon Catcher. Traditional illustration project by Karmen Loh (Bearbrickjia) - 06.16.2020
          • Solace. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 10.23.2019
          • Daisy Drops. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 09.25.2019
          • Mrsuicidesheep commission - Clementine. Digital Illustration, and Drawing project by Karmen Loh (Bearbrickjia) - 08.22.2019
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