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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    Color as an emotional and narrative language in illustration. 1. Introduction 2. The same character can transmit sweetness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Fernando Crespo

Fernando Crespo

@efeje

Diseñador gráfico

Montilla, Spain

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    PutosModernos PutosModernos @putosmodernos Es triste pedir pero más triste es hacer crowdfunding Barcelona, Spain
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    19,729
    • Design
    • Copywriting
    • PutosModernos x Kérastase. Advertising project by PutosModernos - 02.22.2023
    • PutosModernos  x  Pull&Bear. Advertising, Poster Design, and Marketing project by PutosModernos - 02.14.2023
    • PutosModernos x Open Arms. Advertising project by PutosModernos - 07.25.2022
    • PutosModernos x Cabify. Advertising, Marketing, and Graphic Design project by PutosModernos - 06.25.2021
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    David Cuen David Cuen @davidcuen Amsterdam, Netherlands
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    2,608
      • Crafting Community on Instagram. Marketing project by David Cuen - 09.22.2021
      • Building Social Media Engagement at the BBC. Content Marketing project by David Cuen - 09.12.2021
      • Creating the most engaging community of travellers in Booking.com. Marketing project by David Cuen - 09.12.2021
      • Engaging Content on @instagram - putting the users first. Marketing, and Content Marketing project by David Cuen - 09.12.2021
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      Javier Alcaraz Javier Alcaraz @javieralcaraz Dirección de arte, diseño editorial y tipográfico. Campanet, Spain
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      127,218
      • Branding & Identity
      • Calligraphy
      • Jicaleta, una fuente para textos en pantalla (en proceso). T, and pograph project by Javier Alcaraz - 08.06.2020
      • Ideal Library. Br, ing, Identit, and Editorial Design project by Javier Alcaraz - 05.23.2015
      • Forbes Life. Art Direction, Editorial Design, T, and pograph project by Javier Alcaraz - 01.17.2009
      • Magazine Code 06140. Art Direction, Editorial Design, Photograph, T, and pograph project by Javier Alcaraz - 01.17.2019
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      Gabriel García de Oro Gabriel García de Oro @gabrielgarciadeoro Barcelona, Spain
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      32,352
      • Photography
      • Film, Video & TV
      • STORYCOACHING. NUEVO LIBRO. Stor, and telling project by Gabriel García de Oro - 11.28.2021
      • Proyecto Final: Transmite tu mensaje con un storytelling. Stor, and telling project by Gabriel García de Oro - 04.17.2021
      • El fantástico poder terapéutico de los cuentos. Mente Sana.. Stor, and telling project by Gabriel García de Oro - 03.27.2021
      • Divertirse es re-crearse. Artículo El País Semanal.. Stor, and telling project by Gabriel García de Oro - 03.26.2021
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      John Williamson John Williamson @mr_john_williamson Madrid, Spain
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      5,100
      • Design
      • UX / UI
      • Digital Brand User Experience Strategy. Creative Consulting, Br, ing, Identit, Digital Marketing, Br, and Strateg project by John Williamson - 01.03.2022
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      Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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      190,574
      • Marketing
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      • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
      • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
      • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
      • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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      Rubén Ferlo Rubén Ferlo @rubenferlo Diseñador gráfico y Director de arte Madrid, Spain
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      16,787
      • Design
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      • My Course Project: Logo Design: Master Graphic Synthesis. Br, ing, Identit, and Graphic Design project by Rubén Ferlo - 11.11.2020
      • Doco. Art Direction, Logo Design, and Graphic Design project by Rubén Ferlo - 10.05.2020
      • Eclectic Workspace. Br, ing, Identit, Art Direction, Logo Design, Editorial Design, and Graphic Design project by Rubén Ferlo - 05.28.2020
      • 36 Days of Type —2019. Art Direction, Logo Design, Graphic Design, and Lettering project by Rubén Ferlo - 10.05.2020
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      Marioly Vázquez Marioly Vázquez @cestmaria Fotógrafa, Stylist & Diseñadora London, United Kingdom
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      32,144
      • Design
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      • Pink Positive Shop. Br, ing & Identit project by Marioly Vázquez - 07.27.2021
      • REN Hydro-Boost. Photograph project by Marioly Vázquez - 07.27.2021
      • L'Eau d'Issey Rose - Issey Miyake. Photograph project by Marioly Vázquez - 07.27.2021
      • Prada - Les Infusions . Photograph project by Marioly Vázquez - 07.27.2021
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      the branding people the branding people @thebrandingpeople Mexico City, Mexico
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      15,423
        • Xikú. Br, ing & Identit project by the branding people - 09.30.2021
        • Plump. Br, ing & Identit project by the branding people - 09.30.2021
        • Flare. Br, ing & Identit project by the branding people - 09.30.2021
        • Noir. Br, ing & Identit project by the branding people - 09.30.2021
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        James Eccleston James Eccleston @james80 UX and Brand Designer Madrid, Spain
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        16,220
        • Design
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        • La Noria Coffee Project. Br, ing, Identit, Graphic Design, and Packaging project by James Eccleston - 05.07.2020
        • Expatrius Website. Web Design, and UX / UI project by James Eccleston - 05.07.2020
        • Homeland App. UX / UI project by James Eccleston - 05.07.2020
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        HUMAN HUMAN @human_ Mexico City, Mexico
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        63,908
        • Design
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        • Door No. 04. Design, Photograph, Art Direction, Br, ing, Identit, Graphic Design, Photograph, Post-production, T, pograph, and Logo Design project by HUMAN - 11.26.2021
        • D&N. Design, Photograph, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, Packaging, Product Design, Set Design, Audiovisual Production, Logo Design, Product Photograph, and Photographic Lighting project by HUMAN - 11.25.2021
        • Centinela Cocktails. Design, 3D, Br, ing, Identit, Art Direction, Graphic Design, Packaging, Product Design, Creativit, 3D Modeling, T, and pograph project by HUMAN - 11.25.2021
        • Chateau Yaldara. Br, ing, Identit, Photograph, Art Direction, Graphic Design, Packaging, T, pograph, Editorial Design, Product Photograph, Photo Retouching, and Screen Printing project by HUMAN - 11.25.2021
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        Óscar SP (Elastic Heads) Óscar SP (Elastic Heads) @oscarsp Diseñador de producto digital Madrid, Spain
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        19,095
        • Design
        • Traditional illustration
        • Rediseño web Metrovacesa. UX / UI project by Óscar SP (Elastic Heads) - 09.02.2020
        • Tokio School. UX / UI project by Óscar SP (Elastic Heads) - 09.02.2020
        • Rediseño Mirada.tv. UX / UI project by Óscar SP (Elastic Heads) - 06.18.2019
        • Rediseño WebApp RiegaT. UX / UI project by Óscar SP (Elastic Heads) - 09.01.2019
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        Alejandro Pascalis Alejandro Pascalis @alejandro_pascalis @redmonkeys_mx Santiago de Querétaro, Mexico
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        16,269
          • Hyoko. Br, ing & Identit project by Alejandro Pascalis - 01.20.2020
          • Paruno. Br, ing, Identit & Interior Design project by Alejandro Pascalis - 01.20.2020
          • Varios de identidad. Br, ing, Identit, and Packaging project by Alejandro Pascalis - 01.20.2020
          • Hive. Br, ing & Identit project by Alejandro Pascalis - 06.01.2016
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          Antonio Nunez Lopez Antonio Nunez Lopez @antonionunezstorytelling Brand, Corporate, Internal Comms, and Political Storytelling Strategy Consultancy New York, United States
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          86,936
          • Design
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          • New book "Hispanic Star Rising": 90 personal stories from U.S. Hispanics. Stor, and telling project by Antonio Nunez Lopez - 11.10.2020
          • Recibe consejos de Storytelling vía Instagram @antonionunezstorytelling. Advertising, Content Marketing, Digital Marketing, Instagram Marketing, Marketing, Stor, and telling project by Antonio Nunez Lopez - 05.12.2020
          • Transmedia Storytelling booktrailer. Advertising project by Antonio Nunez Lopez - 05.18.2011
          • Brand Storytelling Book videotrailer. Advertising project by Antonio Nunez Lopez - 12.01.2007
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          Josune Imízcoz Josune Imízcoz @josune_imizcoz Periodista & Especialista en Vídeo para RRSS Barcelona, Spain
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          12,946
          • Video
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          • Naufragio sirios (PlayGround) - Dirección Editorial. Film, Video, and TV project by Josune Imízcoz - 05.10.2017
          • Vida Extraterrestre (PlayGround) - Dirección Editorial . Film, Video, and TV project by Josune Imízcoz - 03.15.2017
          • Gustav Klimt (TVE) - Redacción y montaje. Film, Video, and TV project by Josune Imízcoz - 03.05.2019
          • Johnny Cash (TVE) - Redacción y montaje. Film, Video, and TV project by Josune Imízcoz - 03.05.2019
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          Sagi Haviv Sagi Haviv @sagi New York, United States
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          116,228
            • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
            • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
            • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
            • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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            Domestika Domestika @domestika Berkeley, United States
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            2,184,468
            • Carmen María Bretones Simón Carmen María Bretones Simón @thekarsy Diseño gráfico, editoral, ilustración Córdoba, Spain
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              12
              • Animation
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              • Portada Magazine Sensitive. Editorial Design, and Photograph project by Carmen María Bretones Simón - 09.02.2015
              • Creakid. Animation, Br, ing, Identit, Design, Lighting Design, Product Design, Graphic Design, and Motion Graphics project by Carmen María Bretones Simón - 09.06.2016
              • Bocachancla. Graphic Design, and Traditional illustration project by Carmen María Bretones Simón - 05.02.2016
              • Apoyacodos. Graphic Design project by Carmen María Bretones Simón - 02.06.2015
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