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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Edwar Machado

Edwar Machado

@edwarmachado

Managua, Nicaragua

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    Tim Peacock Tim Peacock @tim_peacock Illustrator and Cartoonist in Brooklyn, NY New York, United States
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    3,816
    • Editorial Illustration
    • Advertising
    • New York Times - Burnout. Traditional illustration, and Editorial Illustration project by Tim Peacock - 04.29.2021
    • Chief Investment Officer. 2D Animation, Editorial Illustration, and Traditional illustration project by Tim Peacock - 11.05.2020
    •  The New Yorker. Editorial Illustration, and Traditional illustration project by Tim Peacock - 11.05.2020
    • The Wall Street Journal - Cover. Editorial Illustration, and Traditional illustration project by Tim Peacock - 06.11.2019
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    HUMAN HUMAN @human_ Mexico City, Mexico
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    63,908
    • Design
    • Branding & Identity
    • Door No. 04. Design, Photograph, Art Direction, Br, ing, Identit, Graphic Design, Photograph, Post-production, T, pograph, and Logo Design project by HUMAN - 11.26.2021
    • D&N. Design, Photograph, Art Direction, Br, ing, Identit, Editorial Design, Graphic Design, Packaging, Product Design, Set Design, Audiovisual Production, Logo Design, Product Photograph, and Photographic Lighting project by HUMAN - 11.25.2021
    • Centinela Cocktails. Design, 3D, Br, ing, Identit, Art Direction, Graphic Design, Packaging, Product Design, Creativit, 3D Modeling, T, and pograph project by HUMAN - 11.25.2021
    • Chateau Yaldara. Br, ing, Identit, Photograph, Art Direction, Graphic Design, Packaging, T, pograph, Editorial Design, Product Photograph, Photo Retouching, and Screen Printing project by HUMAN - 11.25.2021
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    Saffron Saffron @saffron Madrid, Spain
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    30,392
    • Branding & Identity
    • Proximus. Br, ing & Identit project by Saffron - 08.03.2015
    • C&A. Br, ing & Identit project by Saffron - 08.03.2015
    • Turkey. Br, ing & Identit project by Saffron - 08.03.2015
    • London . Br, ing & Identit project by Saffron - 08.03.2015
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    Raquel Marín Álvarez Raquel Marín Álvarez @lalolagrafica Diseñadora gráfica Logroño, Spain
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    20,561
      • ORTOTIPOGRAFÍA PARA DISEÑADORES. Graphic Design, Editorial Design, and Design project by Raquel Marín Álvarez - 02.21.2023
      • Luis Burgos. Br, ing, Identit, Packaging, and Design project by Raquel Marín Álvarez - 12.01.2022
      • BOTANICAL. Design project by Raquel Marín Álvarez - 10.01.2021
      • Surefire tricks for polishing texts. Dictionary of good written communication practices.. Editorial Design, Graphic Design, Writing, and Communication project by Raquel Marín Álvarez - 09.04.2021
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      David López David López @dlopezmarambio Licenciado en Diseño Tulsa, Chile
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      914
        • Introducción a Blender. 3D, 3D Modeling, and 3D Design project by David López - 06.15.2025
        • Modelado de personajes low poly para videojuegos. 3D Character Design, Video Games, 3D, 3D Modeling, and Game Design project by David López - 06.03.2025
        • Creación de personajes kawaii en 3D con Blender. 3D Modeling, Character Design, Digital Illustration, Traditional illustration, and Manga project by David López - 05.23.2025
        • Introducción al diseño y modelado 3D con Blender. Character Design, Product Design, 3D Modeling, Digital Illustration, Graphic Design, Design, and 3D project by David López - 05.02.2025
      • Óscar Postigo Óscar Postigo @oscarpostigo Madrid, Spain
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        506
        • Graphic Design
        • Traditional illustration
        • Mustache Cerveza. Traditional illustration project by Óscar Postigo - 11.17.2016
        • Señor Calavera. Traditional illustration project by Óscar Postigo - 01.06.2016
        • Sailor Skull. Traditional illustration project by Óscar Postigo - 12.13.2015
        • Wilson. Traditional illustration project by Óscar Postigo - 11.29.2015
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        Martina Flor Martina Flor @martinaflor Berlin, Germany
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        163,282
        • Typography
        • Design
        • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
        • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
        • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
        • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
      • Beatriz Izquierdo Beatriz Izquierdo @beatriz_izquierdo Barcelona, Spain
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        508
        • Branding & Identity
        • Graphic Design
        • Lettering, brands and illustrations. Logo Design, Lettering, and Digital Lettering project by Beatriz Izquierdo - 12.04.2019
        • New Establishment – Elephant Magazine. Art Direction project by Beatriz Izquierdo - 11.28.2017
        • HYPOEUPHORIA. Graphic Design project by Beatriz Izquierdo - 04.09.2015
        • PHILANTHROPY. Br, ing & Identit project by Beatriz Izquierdo - 04.09.2014
      • Cristina Berasategui Verástegui Cristina Berasategui Verástegui @cris_de_ber Artes Plásticas, Fotografía y Diseño Madrid, Spain
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        192
        • Design
        • Fine Arts
        • DISEÑO MESEROS BODA C&C. Fine Arts, Graphic Design, and Traditional illustration project by Cristina Berasategui Verástegui - 07.22.2016
        • DISEÑO MENÚ BODA C&C. Fine Arts, Design, Graphic Design, and Traditional illustration project by Cristina Berasategui Verástegui - 07.22.2016
        • INVITACIÓN BODA. Fine Arts, Design, Traditional illustration, and Painting project by Cristina Berasategui Verástegui - 06.15.2016
        • CALZADO OKEYSI. Photograph project by Cristina Berasategui Verástegui - 02.25.2016
      • Chema Bercial Patiño Chema Bercial Patiño @chema_bercial Madrid, Spain
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        506
        • Traditional illustration
        • Mi proyecto del curso: Creación y pintura de escenarios fantásticos en Photoshop . Traditional illustration, Drawing, Digital Illustration, Concept Art, and Digital Painting project by Chema Bercial Patiño - 08.22.2022
        • Western Steakers. Traditional illustration, Design, Character Design, Graphic Design, Drawing, and Concept Art project by Chema Bercial Patiño - 11.16.2021
        • Character fast sketching. Traditional illustration, Character Design, Fine Arts, Sketching, Digital Illustration, Concept Art, Digital Drawing, and Digital Painting project by Chema Bercial Patiño - 11.10.2021
        • Zombie Western1. Traditional illustration, Character Design, Art Direction, Fine Arts, Comic, Sketching, Realistic Drawing, Game Design, and Digital Painting project by Chema Bercial Patiño - 11.05.2021
      • Aida Alonso Aida Alonso @aidalonso Ilustradora Vigo, Spain
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        543
        • Traditional illustration
        • Advertising
        • Tolo. Traditional illustration, and Paper Craft project by Aida Alonso - 06.21.2019
        • Abuela. Traditional illustration, and Paper Craft project by Aida Alonso - 06.21.2019
        • Sara, la sirena. Traditional illustration, and Paper Craft project by Aida Alonso - 06.21.2019
        • En familia. Traditional illustration, and Paper Craft project by Aida Alonso - 06.21.2019
      • marta zafra marta zafra @marta_zafra ilustrador Granada, Spain
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        512
        • Traditional illustration
        • Fine Arts
        • transparent skin. Fine Arts, Traditional illustration, and Painting project by marta zafra - 05.08.2017
        • chinese horoscope animals. Fine Arts, and Traditional illustration project by marta zafra - 04.08.2017
        • Viladrau. Br, ing, Identit, Design, and Traditional illustration project by marta zafra - 10.27.2016
        • animal.vegetal.mineral. Fine Arts, and Traditional illustration project by marta zafra - 10.27.2016
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        Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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        228,893
        • Design
        • Packaging
        • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
        • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
        • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
        • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
      • Mateo Torés Mateo Torés @mmateot Sevilla, Spain
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        501
        • Design
        • Traditional illustration
        • MagueWarriors. Digital Illustration project by Mateo Torés - 05.23.2020
        • CubeRaiders Videojuego. Concept Art project by Mateo Torés - 05.01.2020
        • "Cthulhu kids", colección "Jóvenes Leyendas". Traditional illustration project by Mateo Torés - 01.17.2020
        • Ilustraciones para "GASTROMARKETING". Traditional illustration project by Mateo Torés - 07.16.2019
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        Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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        119,810
        • Design
        • Photography
        • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
        • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
        • Friends Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
        • SILK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
      • Jokin Lopez Jokin Lopez @jokin_l Diseñador UI Pamplona, Spain
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        521
        • Web Development
        • Game Design
        • Nomadadeviaje. Vector Illustration project by Jokin Lopez - 09.26.2019
        • West Cost Roadtrip. Traditional illustration, Digital Illustration, and Vector Illustration project by Jokin Lopez - 08.23.2019
        • Meetme app. Product Design, Web Design, and UX / UI project by Jokin Lopez - 07.17.2017
        • SweetApp. Product Design, and UX / UI project by Jokin Lopez - 06.22.2017
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        Sebastian Baptista Sebastian Baptista @sebastianbap Motion graphics Barcelona, Spain
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        72,039
        • Design
        • Motion Graphics
        • Rum Drunk Drum (Final Project). Animation, Motion Graphics, and Video project by Sebastian Baptista - 11.22.2015
      • Oscar Arias Oscar Arias @oscar_arias Madrid, Spain
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        507
        • Design
        • Motion Graphics
        • Odisea. Br, ing, Identit, and Motion Graphics project by Oscar Arias - 11.10.2016
        • 68 Pasos. 3D, and Motion Graphics project by Oscar Arias - 11.10.2016
        • Festival de Cine de San Sebastián. Motion Graphics project by Oscar Arias - 11.10.2016
        • Telefónica. Capaces de Todo. Motion Graphics project by Oscar Arias - 11.10.2016
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        Óscar Lloréns Óscar Lloréns @ollorens Ilustrador-diseñador Madrid, Spain
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        126,138
        • Design
        • Traditional illustration
        • CRYPTO POOPY. Traditional illustration, Design, and Character Design project by Óscar Lloréns - 10.09.2024
        • My Course Project: Illustration with Procreate: Draw Impossible Scenes. Traditional illustration, Digital Illustration, and Digital Drawing project by Óscar Lloréns - 09.10.2021
        • Cover of Retina magazine. El País.. Editorial Illustration project by Óscar Lloréns - 02.02.2021
        • Wine label. Flipas Garnacha. Traditional illustration project by Óscar Lloréns - 01.27.2021
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        Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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        160,482
        • Design
        • Traditional illustration
        • 2020 Handkerchief Collection. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
        • Design of prints for chocolate packaging. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
        • Print design for tea packaging. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
        • Collection of Printed Scarves. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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        TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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        70,718
        • 3D
        • Advertising
        • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
        • YOROKOBU cover. 3D, Art Direction, and Editorial Design project by TAVO STUDIO - 09.15.2020
        • OASIS - A manifesto about creativity. 3D, 3D Animation, and Art Direction project by TAVO STUDIO - 06.10.2019
        • MADRID GASTRONOMIC FESTIVAL. 3D, Art Direction, and Advertising project by TAVO STUDIO - 05.25.2019
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        Domestika Domestika @domestika Berkeley, United States
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        2,183,633
        • Teacher Plus
          Puño Puño @puno Medellín, Colombia
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          859,363
          • Traditional illustration
          • Photography
          • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Class notes. Traditional illustration project by Puño - 03.08.2017
          • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
        1. Creatives
        2. Managua, Nicaragua
        3. Design in Managua, Nicaragua
        4. Edwar Machado

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