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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Eduardo Dotor

Eduardo Dotor

@edotor

Toluca, Mexico

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    Christopher Pierce Christopher Pierce @chrispierceterry Lima, Peru
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    2,896
    • Design
    • Branding & Identity
    • Double Height: Rebranding. Br, ing, Identit, Logo Design, and Social Media Design project by Christopher Pierce - 01.22.2022
    • Clínica Montefiori: Rebranding + Diseño Web. Br, ing, Identit, Signage Design, Logo Design, Advertising, Br, and Strateg project by Christopher Pierce - 01.26.2022
    • Primera Brokers: Rebranding. Br, ing & Identit project by Christopher Pierce - 01.19.2022
    • Sermi: Rebranding. Br, ing, Identit, Logo Design, and Social Media Design project by Christopher Pierce - 01.25.2022
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    Daniel Romero / Tuux Daniel Romero / Tuux @daniel_romero_valencia Diseñador industrial Mexico City, Mexico
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    43,717
    • Woodworking
    • Architecture
    • Chapultepec Macro Model — Environmental Culture Center. Design, Industrial Design, and Woodworking project by Daniel Romero / Tuux - 07.16.2024
    • La Ribereña Environmental Recreational Space. Design & Industrial Design project by Daniel Romero / Tuux - 07.16.2024
    • Mi Proyecto del curso: Diseño y producción de mobiliario personalizable con router CNC. Furniture Design, Making, Industrial Design, Product Design, and Woodworking project by Daniel Romero / Tuux - 11.17.2021
    • Banco y banquito tijuana . Woodworking, Furniture Design, Making, Product Design & Industrial Design project by Daniel Romero / Tuux - 10.06.2020
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    Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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    228,576
    • Design
    • Packaging
    • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
    • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
    • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
    • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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    Angular Lab Angular Lab @angularlab Visualización 3D Placerville, Peru
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    14,099
    • Design
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    • CASA NARANJA. Design, 3D, Architecture, Interior Architecture, 3D Animation, and 3D Modeling project by Angular Lab - 09.28.2021
    • Interior - Vivienda Social . Architecture, Design, 3D, Animation, Interior Architecture, 3D Animation, and 3D Modeling project by Angular Lab - 09.28.2021
    • PLAZA 3 . Design, 3D, Architecture, Interior Architecture, L, scape Architecture, Street Art, 3D Animation, and 3D Modeling project by Angular Lab - 09.28.2021
    • CGRP. Design, 3D, Animation, Architecture, 3D Animation, 3D Modeling, and Concept Art project by Angular Lab - 09.28.2021
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    Fran Mateos Fran Mateos @fran_drama Madrid, Spain
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    6,625
    • Design
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    • Park and Palace en Madrid para OLALQUIAGA. 3D, Architecture, Traditional illustration, and Matte Painting project by Fran Mateos - 08.10.2021
    • Museo del Prado para NIETO SOBEJANO. Architecture, Traditional illustration, Matte Painting, and 3D project by Fran Mateos - 08.10.2021
    • MUPAC en Santander para VÁZQUEZ CONCUEGRA. 3D, Architecture, Traditional illustration, and Matte Painting project by Fran Mateos - 08.10.2021
    • Feria de Estrasburgo para NIETO SOBEJANO. Architecture, 3D, Matte Painting, and Traditional illustration project by Fran Mateos - 08.10.2021
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    María Cilveti María Cilveti @mariacilveti Arquitecta Tulsa, Chile
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    21,591
    • Architecture
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    • Render Fotorealista casa en las mostazas. Architecture, 3D, Design, Graphic Design, Interior Architecture, L, and scape Architecture project by María Cilveti - 05.22.2023
    • Edicion de Planimetria. ArchVIZ, Architecture, and Graphic Design project by María Cilveti - 12.31.2022
    • Master Plan Concurso : Rehabilitaciónde un Parque en Zaragoza. Architecture, ArchVIZ, Digital Design, 3D Modeling, and Digital Architecture project by María Cilveti - 02.01.2022
    • Renders Proyecto inmobilirario Echaurren. Architecture, 3D Modeling, and Digital Architecture project by María Cilveti - 02.01.2022
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    Mónica Vega Mónica Vega @monica_vega Lighting Designer Mexico City, Mexico
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    38,013
    • Lighting Design
    • No hay lugar como el hogar. Architecture, Industrial Design, Interior Design, and Lighting Design project by Mónica Vega - 12.16.2020
    • Madre Café. Architecture, Industrial Design, Interior Design, and Lighting Design project by Mónica Vega - 12.16.2020
    • Librería y cafetería del Colegio Nacional. Architecture, Industrial Design, Interior Design, and Lighting Design project by Mónica Vega - 12.16.2020
    • Colabora. Architecture, Industrial Design, Interior Design, and Lighting Design project by Mónica Vega - 12.16.2020
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    Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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    304,611
    • Film, Video & TV
    • Photography
    • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
    • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
    • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
    • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    865,489
    • Photography
    • Instagram Photography
    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    Agustín Arroyo Agustín Arroyo @flowalistik Madrid, Spain
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    96,750
    • 3D
    • Maker Lamp. 3D, Industrial Design, Product Design, 3D Modeling, and 3D Design project by Agustín Arroyo - 03.24.2022
    • Model: Kasukabe House. 3D, Architecture, 3D Design, Product Design, 3D Modeling, and ArchVIZ project by Agustín Arroyo - 12.16.2020
    • Trophy Collection. 3D, and Product Design project by Agustín Arroyo - 11.10.2020
    • Lazer Chazer. 3D, and Product Design project by Agustín Arroyo - 11.10.2020
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    Juan Pablo Fuentes Juan Pablo Fuentes @juanpablofuentes Tulsa, Chile
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    19,445
    • Design
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    • MOBILIARIO URBANO PARA SANTIAGO - CARLSBERG. Furniture Design, and Making project by Juan Pablo Fuentes - 11.01.2018
    • COLECCIÓN MUEBLES ARTISAN PARA ARAUCO CHILE. Design project by Juan Pablo Fuentes - 09.01.2018
    • COLECCION DISEÑO PARA VIIO CHILE. Design project by Juan Pablo Fuentes - 05.01.2018
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    Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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    459,319
    • Design
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    • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
    • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
    • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
    • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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    Juanmi Díez Juanmi Díez @juanmidiez Madrid, Spain
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    43,189
    • Photography
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    • Treinta Cortometraje. Film project by Juanmi Díez - 02.23.2016
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    Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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    305,351
    • Web Design
    • IT
    • Mi Proyecto del curso: Teletrabajo: claves para trabajar desde casa. Growth Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 01.14.2021
    • Lanzamiento de tu primer negocio online - Scooters Lima. Marketing, Content Marketing, Digital Marketing, and Mobile Marketing project by Foncho Ramírez-Corzo - 11.15.2019
    • Plan de Medios Digitales. Marketing, and Digital Marketing project by Foncho Ramírez-Corzo - 04.25.2019
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    380,745
    • Photography
    • Video
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    Masquespacio Masquespacio @masquespacio Valencia, Spain
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    439,576
      • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
      • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
      • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
      • Cuadernos Rubio. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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      Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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      567,716
      • 3D
      • Branding & Identity
      • COCINA CON HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
      • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
      • COSAS TRES D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
      • MÁS COSAS 2D. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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      EN·CONCRETO EN·CONCRETO @en_concreto Diseñadores y fabricantes de piezas de concreto. Zapopan, Mexico
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      372,409
      • Design
      • Creativity
      • Mi Proyecto del curso: Diseño y creación de muebles curvos en concreto. Arts, Crafts, Furniture Design, Making, Interior Design, Interior Decoration, and DIY project by EN·CONCRETO - 11.23.2021
      • Meridiano cafe. Decoration project by EN·CONCRETO - 06.15.2021
      • Restaurante Paradoja. Interior Architecture & Interior Decoration project by EN·CONCRETO - 06.15.2021
      • Barra Prana. Interior Architecture, Furniture Design, and Making project by EN·CONCRETO - 06.15.2021
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      701,181
      • Matte Painting
      • Concept Art
      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      397,600
      • Design
      • Motion Graphics
      • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
      • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
      • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
      • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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      Phrame Phrame @phrame Creamos imágenes de espacios no construídos Barcelona, Spain
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      19,672
      • Photography
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      • Nou Camp Nou - Estadio del F.C. Barcelona. 3D, Architecture, Interior Architecture, Photograph, Infographics, Photograph, and Post-production project by Phrame - 08.31.2015
      • Bloque Residencial en Manhattan, New York. 3D, Architecture, Design, Photograph, Infographics, Photograph, and Post-production project by Phrame - 03.09.2015
      • Piscinas Publicas Roca Gallery en Barcelona. 3D, Architecture, Interior Architecture, Design, Photograph, Infographics, Photograph, and Post-production project by Phrame - 10.06.2016
      • Residencia de estudiantes en Tarragona. 3D, Architecture, Interior Architecture, Photograph, Photograph, and Post-production project by Phrame - 10.31.2015
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