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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Eduardo Montes Pabon

Eduardo Montes Pabon

@edmonnx

Bogota, Colombia

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    Sarah Margaret Gibson Sarah Margaret Gibson @sarahmargaretgibson Fine Artist in Oils Ayr, United Kingdom
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    10,657
    • Fine Arts
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    • My project in Classical Oil Painting for Naturalist Bird Portraiture course. Fine Arts, Painting, Oil Painting, and Naturalistic Illustration project by Sarah Margaret Gibson - 10.26.2021
    • Portrait of a Dove. Oil Painting, Painting, Fine Arts, and Naturalistic Illustration project by Sarah Margaret Gibson - 05.04.2021
    • Portrait of a Chaffinch. Oil Painting, Fine Arts, Painting, and Naturalistic Illustration project by Sarah Margaret Gibson - 05.04.2021
    • Goldfinch, Robin and Autumn Leaves. Oil Painting, Painting, Naturalistic Illustration, and Fine Arts project by Sarah Margaret Gibson - 05.04.2021
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    Natalia Méndez Natalia Méndez @natumendez Editora de libros infantiles y juveniles / Escritora Buenos Aires, Argentina
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    102,001
    • Animation
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    • Soñé. Collage, Digital Design, Digital Illustration, Editorial Illustration, and Traditional illustration project by Natalia Méndez - 07.29.2025
    • Caligramas. Writing, Creativit, and Drawing project by Natalia Méndez - 09.13.2021
    • Mini fanzines. Writing, Drawing, Traditional illustration, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
    • Casa Tetera /cerámica. Ceramics, Arts, Crafts, Character Design, Art To, s, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
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    Albert Monteys Homar Albert Monteys Homar @albertmonteys Barcelona, Spain
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    6,794
    • Traditional illustration
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    • Solid State. Graphic novel.. Comic project by Albert Monteys Homar - 06.25.2019
    • El Show de Albert Monteys. Traditional illustration project by Albert Monteys Homar - 06.25.2019
    • Hacer Tebeos. Ilustración para redes.. Traditional illustration project by Albert Monteys Homar - 06.25.2019
    • Portada para el anuario de cómics Jotdown 2019. Traditional illustration project by Albert Monteys Homar - 06.25.2019
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    Alex dc. Alex dc. @alexdc Indie Hacker, DJ, Productor, Songwriter Madrid, Spain
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    • Rediseño de web personal: alexdc.com. Web Design project by Alex dc. - 04.20.2023
    • Tatuajes Temporales con aspecto real que duran 2 semanas - TATTOOW. Web Development project by Alex dc. - 03.21.2019
    • ProductorDJ.com. Music project by Alex dc. - 01.09.2017
    • PineappleBoard.com. Music project by Alex dc. - 07.29.2015
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    Román García Mora Román García Mora @romangm Ilustración digital e infografía Madrid, Spain
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    • My Course Project: Naturalistic Animal Illustration with Procreate. Digital Illustration & Infographics project by Román García Mora - 03.16.2020
    • San Clemente al Laterano. 3D, Digital Illustration & Infographics project by Román García Mora - 12.14.2017
    • Pompeya antes de la erupción. 3D, Digital Illustration & Infographics project by Román García Mora - 02.15.2019
    • La Niña. 3D, Digital Illustration & Infographics project by Román García Mora - 01.15.2019
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Ariel Olivetti Ariel Olivetti @arielolivetti Dibujante , Historietista Buenos Aires, Argentina
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    • Fine Arts
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    • Mi Proyecto del curso: Ilustración para cómics: anatomía de un superhéroe. Comic, Traditional illustration, Character Design, Pencil Drawing, and Figure Drawing project by Ariel Olivetti - 06.09.2020
    • Mi Proyecto del curso: Ilustración de personajes en acrílico. Traditional illustration, Character Design, Painting, Comic, Acr, and lic Painting project by Ariel Olivetti - 01.23.2022
    • Acrylic illustrations 2. Comic, Figure Drawing, Traditional illustration, Acr, and lic Painting project by Ariel Olivetti - 01.07.2021
    • Ilustraciones en acrílico. Comic, Artistic Drawing, Acr, and lic Painting project by Ariel Olivetti - 01.07.2021
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