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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Edgar Flores

Edgar Flores

@edgarflores_alcala

Indianapolis, United States

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    Juan Achiaga Juan Achiaga @achiaga Fotografía y video Madrid, Spain
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    • Photography
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    • Editorial Vein . Photograph project by Juan Achiaga - 09.16.2020
    • Victoria Shoes. Photograph project by Juan Achiaga - 09.16.2020
    • Rubystar Magazine Editorial. Photograph project by Juan Achiaga - 06.25.2019
    • María Escoté. Photograph project by Juan Achiaga - 06.25.2019
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    Cassius Rayner Cassius Rayner @gofilmit Mobile Filmmaker London, United Kingdom
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    • Filmmaking
    • FREE - a parkour video for FILMIC PRO USA. Film, Video, and TV project by Cassius Rayner - 03.28.2022
    • My project for course: Mobile Filmmaking 101: Capture Stories With Your Phone. Film, Video, TV, Film, Video, Social Media, and Filmmaking project by Cassius Rayner - 10.30.2021
    • Mobile Filmmaking . Film, Video, and TV project by Cassius Rayner - 08.31.2021
    • Cyberbullying. Film project by Cassius Rayner - 03.05.2018
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    Dan Tom Dan Tom @dantom Photographer - Travel & Lifestyle San Francisco, United States
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    Miguel Miranda Miguel Miranda @miguelmiranda Modelador de personajes 3D Barcelona, Spain
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    53,224
    • Creativity
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    • 3D Cartoon Princess: Model from Scratch with ZBrush . 3D, Character Design, 3D Modeling, 3D Character Design, and 3D Design project by Miguel Miranda - 05.03.2022
    • Hermann. 3D, Animation, 3D Animation, Character Animation, Film, Video, TV, Creativit, 3D Design, Character Design, 3D Character Design, Digital Design, and 3D Modeling project by Miguel Miranda - 06.18.2020
    • Aladdin 3D. 3D Character Design project by Miguel Miranda - 03.11.2020
    • Quijote 3D. 3D, 3D Animation, 3D Design, 3D Character Design, and 3D Modeling project by Miguel Miranda - 08.11.2017
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    Teresa Martínez Teresa Martínez @teresa_mtz Puerto Vallarta, Mexico
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    • Mi proyecto del curso: Bordado stumpwork: crea adornos en 3D. Jewelr, Design, Embroider, and Textile Design project by Teresa Martínez - 06.04.2023
    • Betushka. Traditional illustration project by Teresa Martínez - 04.03.2016
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    Cristóbal Saavedra Cristóbal Saavedra @cristobal_saavedra Producción musical / Diseño sonoro Barcelona, Spain
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    • Sonoma de La Veronal (Dance). Music, Music Production, and Sound Design project by Cristóbal Saavedra - 01.12.2021
    • Equipo - Fin de existencias [clang053] (Música) . Music project by Cristóbal Saavedra - 12.20.2019
    • Equipo - Simulaciones Revisited [clang028] (Música) . Music project by Cristóbal Saavedra - 12.20.2019
    • Equipo - Simulaciones [clang024] (Música) . Music project by Cristóbal Saavedra - 12.20.2019
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    Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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      • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
      • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
      • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
      • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
    • amol8q amol8q @amol8q Kuwait, Kuwait
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        • My project in Watercolor Illustration with Japanese Influence course.  project by amol8q - 04.08.2020
      • MOHAMMAD ABBAS MOHAMMAD ABBAS @mma80 Project Manager Kuwait, Kuwait
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        67
        • Architecture
        • MAZAYA OFFICE TOWER. 3D, Architecture, and Design project by MOHAMMAD ABBAS - 06.16.2016
        • MAZAYA CLOVER CLINIC. kUWAIT. 3D Modeling, Architecture, Design & Interior Design project by MOHAMMAD ABBAS - 01.19.2017
        • Kuwait Ambassador Residence. Dakar. 3D Modeling, Architecture, L, and scape Architecture project by MOHAMMAD ABBAS - 08.12.2015
        • AL-Manie Beach houses. Kuwait. 3D Modeling, Architecture, 3D Design, and Digital Architecture project by MOHAMMAD ABBAS - 12.01.2017
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        Héctor Merienda Héctor Merienda @hectormerienda Valencia, Spain
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        28,846
        • Design
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        • Nuestro rincón favorito IKEA. Photograph project by Héctor Merienda - 04.23.2018
        • Sympathy Collaboration - Hectormerienda x Closca. Street Art, Graphic Design, and Photograph project by Héctor Merienda - 09.26.2017
        • Visit Argentina. Photograph project by Héctor Merienda - 04.08.2018
        • Complicarse es maravilloso - Royalbliss. Photograph, and Mobile Photograph project by Héctor Merienda - 12.14.2017
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        Jiajie Yu Yan Jiajie Yu Yan @jiajieyu Director // Scriptwriter Madrid, Spain
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        • NO VOICE | Trailer. Film, Film, Video, TV, Art Direction, Costume Design, Graphic Design, T, pograph, Design, Photograph, Music, Photograph, Post-production, and Sound Design project by Jiajie Yu Yan - 05.06.2021
        • THE LONELY PRINCE | Xiaomi Studios. Film, Film, Video, TV, Creativit, Art Direction, Graphic Design, Set Design, Photograph, Music, Photograph, Post-production, Audiovisual Post-production, Music Production, Advertising, and Sound Design project by Jiajie Yu Yan - 12.18.2020
        • THE VIRTUOSOS: THE CHEF | Xiaomi Studios. Arts, Crafts, Fine Arts, Film, Film, Video, TV, Creativit, Art Direction, Graphic Design, Set Design, Photograph, Music, Photograph, Post-production, Advertising, and Sound Design project by Jiajie Yu Yan - 11.13.2020
        • XIAO XIAN | Short Film . Film, Film, Video, TV, Art Direction, Costume Design, Graphic Design, Photograph, Music, Photograph, Post-production, Audiovisual Production, and Sound Design project by Jiajie Yu Yan - 06.29.2020
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        Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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        • Traditional illustration
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        • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
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        • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
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        Alex Hillkurtz Alex Hillkurtz @alexhillkurtzart París, France
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        • Some of my latest paintings.... Traditional illustration, Architecture, Fine Arts, L, scape Architecture, Painting, Sketching, and Watercolor Painting project by Alex Hillkurtz - 05.16.2022
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        ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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        237,911
        • Fine Arts
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        • SINESTESIA ft BalthvsMusic. Traditional illustration, and Drawing project by ZURSOIF Miguel Bustos Gómez - 09.24.2021
        • Totem. Drawing, Figure Drawing, Traditional illustration & Ink Illustration project by ZURSOIF Miguel Bustos Gómez - 11.19.2020
        • Para Colorear. Drawing, Realistic Drawing, and Traditional illustration project by ZURSOIF Miguel Bustos Gómez - 02.10.2017
        • Retratos Casatinta. Portrait Drawing project by ZURSOIF Miguel Bustos Gómez - 02.05.2019
      • Oriol Segon Oriol Segon @oriolsegontorra Manresa, Spain
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        • Photography
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        • Seat Wtcc. Photograph project by Oriol Segon - 08.08.2019
        • Kids and us. Photograph project by Oriol Segon - 08.08.2019
        • NIKE PRO COMBAT. Photograph, Photograph, Post-production, Advertising, and Photo Retouching project by Oriol Segon - 11.30.2009
        • LA SEU. Architecture, and Photograph project by Oriol Segon - 05.30.2019
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        Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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        237,548
        • Traditional illustration
        • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
        • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
        • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
        • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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        Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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        • Design
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        • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
        • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
        • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
        • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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        Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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        365,155
        • Traditional illustration
        • Tattoo Design
        • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
        • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
        • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
        • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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        Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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        306,953
        • Film, Video & TV
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        • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
        • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
        • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
        • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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        Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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        365,695
        • Traditional illustration
        • Digital Portrait. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
        • Portrait Painting. Painting project by Diego Catalan Amilivia - 02.06.2018
        • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
        • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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        Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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        579,128
        • Traditional illustration
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        • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
        • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
        • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
        • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        873,061
        • Photography
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        • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
        • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
        • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
        • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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        Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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        625,180
        • Traditional illustration
        • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
        • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
        • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
        • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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        Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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        330,915
          • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
          • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
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          Holke 79 Holke 79 @holke79 Motion Designer Madrid, Spain
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          118,060
          • Animation
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          Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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          433,299
          • Branding & Identity
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          • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
          • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
          • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
          • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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          705,464
          • Matte Painting
          • Concept Art
          • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
          • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
          • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
          • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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          Román García Mora Román García Mora @romangm Ilustración digital e infografía Madrid, Spain
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          170,937
          • Design
          • Traditional illustration
          • My Course Project: Naturalistic Animal Illustration with Procreate. Digital Illustration & Infographics project by Román García Mora - 03.16.2020
          • San Clemente al Laterano. 3D, Digital Illustration & Infographics project by Román García Mora - 12.14.2017
          • Pompeya antes de la erupción. 3D, Digital Illustration & Infographics project by Román García Mora - 02.15.2019
          • La Niña. 3D, Digital Illustration & Infographics project by Román García Mora - 01.15.2019
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          Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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          411,162
          • Fine Arts
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          • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
          • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
          • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
          • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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          Puño Puño @puno Medellín, Colombia
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          863,800
          • Traditional illustration
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          • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Class notes. Traditional illustration project by Puño - 03.08.2017
          • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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