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Capture the essence of a brand, from the initial concept to the visual design and application
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Introduction to Brand Strategy
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Learn the method to create strategic solutions based solely on the final user
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Fundamentals of Memorable Brand Naming
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Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values
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Naming: The Art of Name Creation
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Discover the creative process to convert the value of a company, brand, or product into a name
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Introduction to Human-Centered Design
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Learn a method for developing people-centered design solutions
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