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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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danielablacona

danielablacona

@danielablacona

Cagliari, Italy

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    Frederike Matthäus Frederike Matthäus @frediseemannsgarn Hildesheim, Germany
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    7,866
    • Design
    • Branding & Identity
    • Nähmaschinentechniken für Anfänger • Das Schnittmuster als kurze Jacke mit gerafftem Ärmel nähen. Sewing project by Frederike Matthäus - 11.24.2023
    • Mein Abschlussprojekt für den Kurs: Nähmaschinentechniken für Anfänger. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Frederike Matthäus - 11.09.2023
    • DIY Jacket // Flower Power. Patternmaking, Dressmaking, and Sewing project by Frederike Matthäus - 03.27.2022
    • the white collection. Patternmaking, Dressmaking, and Sewing project by Frederike Matthäus - 03.24.2022
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    Maria Alejandra Ercole Volpato Maria Alejandra Ercole Volpato @mariamoncollection Madrid, Spain
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    3,736
    • Design
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    • Nueva colección Cápsula ANIMALES SS/22. Traditional illustration, Design, Photograph, Graphic Design, and Marketing project by Maria Alejandra Ercole Volpato - 05.10.2022
    • Mi Proyecto del curso: Creación de una marca creativa desde cero. Accessor, Design, Br, ing, Identit, Creative Consulting, Marketing, and Digital Marketing project by Maria Alejandra Ercole Volpato - 11.17.2021
    • Colección ANIMA 2. Accessor, Design, Design Management, and Marketing project by Maria Alejandra Ercole Volpato - 10.22.2021
    • Creation and strategic planning of the BALLET collection. Art Direction project by Maria Alejandra Ercole Volpato - 05.25.2021
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    Laura Varsky Laura Varsky @lau_varsky Diseñadora que ilustra. Villa Sarmiento, Argentina
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    95,935
    • Design
    • Traditional illustration
    • Estampa japonesa. Pattern Design, Traditional illustration, and Vector Illustration project by Laura Varsky - 12.01.2017
    • Todopoderosa. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
    • Colección Geometrías. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
    • Carpetas. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
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    Depeapa Depeapa @_depeapa ilustración y diseño Granada, Spain
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    15,518
    • Design
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    • Camisetas Depeapa. Fashion Design, Product Photograph, Traditional illustration, and Screen Printing project by Depeapa - 03.16.2021
    • Shapes Tote bags. Accessor, Design, Fashion Design, Architectural Photograph, Product Photograph, Traditional illustration, and Architectural Illustration project by Depeapa - 03.16.2021
    • Collares Jarana. Arts, Crafts, Accessor, Design, Product Design, and Product Photograph project by Depeapa - 03.15.2021
    • Bolsos "Girls just wanna have fun!". Accessor, Design, Screen Printing, Product Photograph, and Traditional illustration project by Depeapa - 03.15.2021
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    Fábrica de Texturas Fábrica de Texturas @fabricadetexturas Madrid, Spain
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    77,481
    • Arts & Crafts
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    • Marbling Kit. Arts, Crafts, Design, and Packaging project by Fábrica de Texturas - 03.22.2017
    • #DiseñoConOrgullo. Photograph project by Fábrica de Texturas - 07.02.2015
    • 3000 Sant Jordi Folded Flowers. Arts, Crafts, and Design project by Fábrica de Texturas - 04.22.2015
    • Flower Press Kit. Arts, Crafts, and Product Design project by Fábrica de Texturas - 05.17.2015
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    Laura Pérez Laura Pérez @lauraperezgranel Valencia, Spain
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    40,830
    • Traditional illustration
    • Only Murders in the building. Motion Graphics project by Laura Pérez - 09.06.2021
    • Process of the illustrated album 'MERMAIDS OF LEGEND'. Traditional illustration, and Children's Illustration project by Laura Pérez - 09.01.2020
    • 'Spanish Women Graphic Designers and the Fantastic in the 21st Century'. Traditional illustration project by Laura Pérez - 05.02.2021
    • Final Project - Traditional Drawing Techniques with Procreate. Drawing, Digital Drawing, and Traditional illustration project by Laura Pérez - 12.12.2020
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    Andrea Jelic Andrea Jelic @andrea1jelic Zagreb, Croatia
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    11,400
    • Design
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    • My project in Portfolio Design with Figma: Self-Promotion for Creatives course. Design, Creative Consulting, Marketing, Creativit, and Portfolio Development project by Andrea Jelic - 11.24.2021
    • Interior Design Website. Design, Web Design, T, and pograph project by Andrea Jelic - 09.29.2021
    • Fashion Editorial Design Exploration. Design, Web Design, T, and pograph project by Andrea Jelic - 09.29.2021
    • Hypebeast Poster Exploration. Design, Web Design, and Poster Design project by Andrea Jelic - 09.29.2021
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    Ameskeria Ameskeria @ameskeria Diseño. Fotografía. Especialista en Crochet. Barcelona, Spain
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    106,768
    • Arts & Crafts
    • Creativity
    • My Course Project: Amigurumi: Clothing, Hair, and Accessory Design. Design, Arts, and Crafts project by Ameskeria - 04.28.2021
    • Crochet and Nature. Design project by Ameskeria - 04.14.2021
    • Jersey Cábala para DMC. Design project by Ameskeria - 04.14.2021
    • Teta de Ganchillo. Design project by Ameskeria - 04.14.2021
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    Adriana Torres Adriana Torres @soymigadepan Soy diseñadora y creadora de MIGA DE PAN. Estudié Arquitectura, Diseño Gráfico, Bellas Artes e ilustración. Colaboré con firmas como Seletti, Crate & Barrel, El Espartano y Tea Connection. Buenos Aires, Argentina
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    67,335
    • Embroidery
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    • Fieltro. Arts, Crafts, Character Design, and Product Design project by Adriana Torres - 07.24.2017
    • Mochilas y bolsos. Embroider, Art Direction, Product Design, and Product Photograph project by Adriana Torres - 07.29.2017
    • Catalogue Magazine. Embroider, and Traditional illustration project by Adriana Torres - 03.09.2011
    • Bordado 3D. Embroider, and Children's Illustration project by Adriana Torres - 01.29.2018
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    Anabel Torres Anabel Torres @anabeltorres Mexico City, Mexico
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    177,795
      • Mi Proyecto del curso: Impresión botánica en textil y papel. Arts, Crafts, and Fashion Design project by Anabel Torres - 07.03.2020
      • Camisetas en Colaboración con Básicos de México. Fashion Design project by Anabel Torres - 05.01.2020
      • Botanical Printing Experiments. Arts, and Crafts project by Anabel Torres - 01.10.2020
      • Mi Proyecto del Curso: Bitácora de Teñido Natural. Arts, Crafts, and Fashion Design project by Anabel Torres - 10.30.2019
    • encafdz encafdz @encafdz Granada, Spain
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      4
        • Mi Proyecto del curso: Claves para crear un porfolio de ilustración profesional. Traditional illustration, and Portfolio Development project by encafdz - 08.16.2021
        • Mi Proyecto del curso: Retrato ilustrado en acuarela. Traditional illustration project by encafdz - 12.27.2020
        • jug-AR-TE. Children's Illustration project by encafdz - 12.25.2020
        • Mi Proyecto del curso: Introducción a la ilustración infantil. De cómo se salvó Wan Fó . . Children's Illustration project by encafdz - 12.21.2020
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        Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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        579,128
        • Traditional illustration
        • Fine Arts
        • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
        • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
        • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
        • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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