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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Daniel Muszyński

Daniel Muszyński

@daniel_muszynski98

Gdynia, Poland

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    Sara de Araújo Sara de Araújo @saradearaujo Eivissa, Spain
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    • Sara de Araújo @ Pacha Ibiza. Music project by Sara de Araújo - 05.11.2022
    • Café Mambo Ibiza - DJ Sets. Music project by Sara de Araújo - 05.11.2022
    • Curso HOLA DJ! Ibiza, charla entre Oriol Calvo y Adam Beyer. Music, Education, Marketing, and Audio project by Sara de Araújo - 05.11.2022
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    Marta Mas Girones Marta Mas Girones @leentrelineas Barcelona, Spain
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    • My Course Project: Intimate Photographic Portrait. Fine-Art Photograph, and Portrait Photograph project by Marta Mas Girones - 09.24.2019
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    Julia Nimke Julia Nimke @julia_nimke Berlin, Germany
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    • Suzuki / Automotive photo shooting . Commercial Photograph project by Julia Nimke - 03.18.2021
    • Gumotex Kayak / Commercial shooting. Commercial Photograph, Lifest, and le Photograph project by Julia Nimke - 03.18.2021
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    • Air Canada / On commission in India. Commercial Photograph, and Photograph project by Julia Nimke - 03.18.2021
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    Michael Johnson Michael Johnson @michael_johnson Founder and Creative Director, Johnson Banks London, United Kingdom
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    • UN Climate Change Conference / COP26. Design project by Michael Johnson - 11.01.2021
    • My project in Contemporary Brand Identity: Using Verbal and Visual Branding: Human Appeal. Art Direction, Br, ing, Identit, and Graphic Design project by Michael Johnson - 05.27.2018
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    Silvia Ferpal Silvia Ferpal @silviaferpal2 Madrid, Spain
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    • Colorful templates for Instagram. Design, Br, ing, Identit, Graphic Design, T, pograph, Logo Design, T, pograph, and Design project by Silvia Ferpal - 07.01.2021
    • Wait. Design, Traditional illustration, and Editorial Design project by Silvia Ferpal - 06.28.2021
    • Game notebooks. Creativit project by Silvia Ferpal - 02.07.2021
    • Plastic Surgery Website. Br, ing, Identit, Web Design, and UX / UI project by Silvia Ferpal - 02.07.2021
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    Eva Sánchez Clemente Eva Sánchez Clemente @evasanchezclemente UX/UI Digital Designer Barcelona, Spain
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    • Mi proyecto del curso: Diseño de páginas web interactivas con Figma. Design, UX / UI, Web Design, Mobile Design, Digital Design, T, pograph, Design, App Design, and Digital Product Design project by Eva Sánchez Clemente - 12.06.2022
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    Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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    • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
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    Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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    • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
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    Media.Monks Media.Monks @media_monks Amsterdam, Netherlands
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      • Toblerone Platform. Design, Art Direction, Web Design, Web Development, Interactive Design, and UX / UI project by Media.Monks - 05.24.2023
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      Jan Losert Jan Losert @janlosert I'm a Designer, Webflow Expert & Creator. Praga, Czechia
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      • Tapdaq. Web Design project by Jan Losert - 02.01.2015
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      Gaby Niko Gaby Niko @gabrielaniko Kraków, Poland
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        • Playful Color Thinking E-Book & Practice Worksheets. Traditional illustration, Drawing, Color Theor, and Portrait Drawing project by Gaby Niko - 12.15.2025
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        Albert Kiefer Albert Kiefer @housesketcher Creating Magic With Pictures Venlo, Netherlands
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        Puño Puño @puno Medellín, Colombia
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        Magdalina Dianova Magdalina Dianova @magdalina_dianova Character designer Sofía, Bulgaria
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        • Diminishing Returns . Character Design, Drawing, Digital Drawing, and Animation project by Magdalina Dianova - 09.14.2021
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        Linus Lohoff Linus Lohoff @linus_lohoff Barcelona, Spain
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          • Adobe Creative Cloud Express Teaser. Graphic Design, and Motion Graphics project by Linus Lohoff - 10.20.2025
          • UHN Toronto Hospital Tunnels Beautification. Interior Architecture, Design, Traditional illustration, and Architectural Illustration project by Linus Lohoff - 01.18.2023
          • Chega de Saudade "No more blues". Traditional illustration, T, and pograph project by Linus Lohoff - 03.25.2021
          • Business cards for Art Director & Set Designer Gina Mills Tossas. Art Direction, Graphic Design, and Traditional illustration project by Linus Lohoff - 11.10.2018
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          DXR Zone DXR Zone @dxrzone London, United Kingdom
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          • DXR Zone Portfolio Site. Web Design, Web Development, CSS, HTML, and JavaScript project by DXR Zone - 11.19.2021
          • Dazed X Burberry Boundless. Web Development, and Web Design project by DXR Zone - 10.13.2021
          • Bog Magazine: The Issue of Dust. Web Design, and Web Development project by DXR Zone - 05.29.2019
          • The World Noisy. Web Design, and Web Development project by DXR Zone - 09.29.2019
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          Alfonso De Anda Alfonso De Anda @deandaalfonso Ilustrador Mexico City, Mexico
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          • Traditional illustration
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          • Poster Pastel. Traditional illustration project by Alfonso De Anda - 10.04.2019
          • TFW. Traditional illustration project by Alfonso De Anda - 01.16.2020
          • Simple Living. Traditional illustration project by Alfonso De Anda - 11.04.2019
          • LESS SCREENS MORE BOOKS. Traditional illustration project by Alfonso De Anda - 11.04.2019
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          Pablo Stanley Pablo Stanley @pablostanley Mexico City, Mexico
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            • Humaaans. Traditional illustration, UX / UI, and Web Design project by Pablo Stanley - 09.15.2021
            • Avataaars. Design, UX / UI, and Traditional illustration project by Pablo Stanley - 09.14.2021
            • Blush. UX / UI, and Design project by Pablo Stanley - 05.10.2020
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            Marco Oggian Marco Oggian @marco_oggian_1 A Coruña, Spain
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            • Mi Proyecto del curso: Diseño de identidad visual: geometrías claras y simples. Art Direction, Br, ing, Identit, and Graphic Design project by Marco Oggian - 07.28.2021
            • Pacific&Co. Collaboration. Traditional illustration, Art Direction, and Photograph project by Marco Oggian - 06.03.2021
            • Vans Collab.. Traditional illustration, Shoe Design, and Design project by Marco Oggian - 06.03.2021
            • Follow Festival 2020. Design, Br, ing, Identit, and Art Direction project by Marco Oggian - 06.03.2021
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            Andrea Jelic Andrea Jelic @andrea1jelic Zagreb, Croatia
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            • My project in Portfolio Design with Figma: Self-Promotion for Creatives course. Design, Creative Consulting, Marketing, Creativit, and Portfolio Development project by Andrea Jelic - 11.24.2021
            • Interior Design Website. Design, Web Design, T, and pograph project by Andrea Jelic - 09.29.2021
            • Fashion Editorial Design Exploration. Design, Web Design, T, and pograph project by Andrea Jelic - 09.29.2021
            • Hypebeast Poster Exploration. Design, Web Design, and Poster Design project by Andrea Jelic - 09.29.2021
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