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    From invisible to memorable: how to tell the story behind your creative projects
    Latest blog post

    From invisible to memorable: how to tell the story behind your creative projects

    How to tell the process behind your creative projects. In the digital era, showing only the final result of a project is no longer enough. Audiences seek to understand what's behind each piece: the decisions, the mistakes, the doubts and the learnings. This is where the creative process takes on a differential value. Sharing your process not only enriches your work, but also becomes a powerful tool for connection, learning and professional positioning. This article will guide you to structure and communicate your process in a clear, strategic and attractive way, helping you to stand out in an increasingly competitive environment. [Why is it important to share your process? Showing how you work builds trust. It allows other people to understand your way of thinking and reinforces your credibility as a professional. It's not just about showing what you do, but explaining why you do it. It also humanizes your work. By sharing sketches, tests or even mistakes, you make visible the real side of the creative process, moving away from the idea of immediate perfection. It also brings educational value. Many people who follow your work are looking to learn, be inspired or improve their own skills. Showing the process turns your content into a source of knowledge. Finally, it strengthens your personal brand or the identity of your studio. Explaining your methodology positions you as someone with criteria, experience and a voice of your own within the industry.

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David Fernando López

David Fernando López

@dadyus

Córdoba, Argentina

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    Kyoko Takeyama Kyoko Takeyama @kyokotakeyama Public Speaking Coach, Trainer, Speaker Barcelona, Spain
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      • My project in Communicate with Confidence: Learn to Give Powerful Speeches course. Br, ing, Identit, Creative Consulting, Communication, Portfolio Development, Stor, and telling project by Kyoko Takeyama - 09.14.2021
      • Talk: Unconsciously Competent. Communication, Stor, telling, and Social Media project by Kyoko Takeyama - 08.29.2021
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
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      • Social Media Bootcamp. Content Marketing, Digital Marketing, and Social Media project by Ana Marin - 01.20.2017
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      Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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      • Traditional illustration
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      • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
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      Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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      • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
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      Érico Santana Érico Santana @erico_santana MOTION DESIGNER São Paulo, Brazil
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      Carlos Sifuentes Haro Carlos Sifuentes Haro @c17vfx Digital Artist / CG Generalist Lima, Peru
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      Klarens Malluta Klarens Malluta @klarens_malluta Durrës, Albania
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      Luis Alberto Gayoso Berrospi Luis Alberto Gayoso Berrospi @luis_gayoso_vfx Peru
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      • Troll Modeling. 3D Animation, 3D Character Design, and 3D Modeling project by Luis Alberto Gayoso Berrospi - 05.01.2019
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      Ethan Parry Ethan Parry @ethanparry Barcelona, Spain
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      Alex de Marcos García Alex de Marcos García @alex_de_marcos ilustrador Madrid, Spain
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      Sagi Haviv Sagi Haviv @sagi New York, United States
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        • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
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        Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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        Francisco Cabezas Francisco Cabezas @francisco_cabezas Diseñador 3D generalista & Diseñador gráfico Granada, Spain
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        • BOSE // SoundLink II. 3D, Br, ing, Identit, Concept Art, Art Direction, Product Design, Product Photograph, 3D Modeling, Packaging, and Advertising project by Francisco Cabezas - 03.21.2019
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        Joseba Elorza Joseba Elorza @miraruido ilustrador y animador Vitoria-Gasteiz, Spain
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        • ignacio petracchi ignacio petracchi @nachopetracchi Barcelona, Spain
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