Illustration: From Idea to Concept

A course by Mike Sandoval
Illustrator. Ciudad de México, Mexico.
On Domestika since 04/08/2016
, Illustrator

Learn a new creative process to create solid illustrations from simple ideas

  • 100% Positive reviews (2)
  • 109 students
  • Spanish with subtitles
Illustration: From Idea to Concept

Learn a new creative process to create solid illustrations from simple ideas

  • Spanish with subtitles
  • 100% Positive reviews (2)
  • 109 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 11 Lessons (1h 25m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

It’s easy to take for granted that an illustrator always has good ideas to illustrate when in reality, this comes from a creative process that each one has been refining over the years and that they follow religiously. Learn to look for ideas, find them, develop them, and turn them into solid concepts to create unique illustrations, with the help of professional illustrator Mike Sandoval.

Mike is passionate about illustration and music, something that has led him to illustrate posters for bands like Interpol, Queens of the Stone Age, The Prodigy, and Foo Fighters. He has also collaborated with brands such as Boost, Cerveza Indio, Vans, among many others, making murals and ads. In this course, you'll learn his creative process to create illustrations with a strong and impactful conceptual side to them.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Turning the idea into a project
  • U3
    U3. The Creative Process
  • U4
    U4. Generating the Enlightenment
  • FP
    FP Final project
See detail

You'll do a walkthrough of Mike Sandoval’s professional career, his experience as an illustrator, and his main influences from comics, painting, and contemporary illustration.

You'll learn how an idea is developed, by performing simple exercises, and how they can be turned into something much bigger. You'll learn the importance of having a file of your own references, and you’ll review the materials you'll use during the course.

Then, you'll brainstorm ideas that will help you explore different approaches to your project, discarding mundane ideas and identifying strong points. Once you have an idea ready to start working, you'll learn different sketching techniques to create a range of options.

After developing several sketches, Mike will teach you to identify opportunities in each of them, before you finally choose the one with the most potential.

Then you'll start developing your final project. You'll choose the illustration technique that you like best —ink, watercolor, markers, collage— and you'll get to work. When you finish your illustration, you'll digitize it and give it the final touches in Adobe Photoshop.

Finally, Mike will give you some tips to get the most out of your project, applying your artwork to different types of merchandise.

What is this course's project?

You'll develop an illustration with a strong concept, based on simple ideas, and then capture it with the artistic technique of your choice.

Who is it for?

People who are interested in learning a new creative process for illustration, and beginner illustrators who want to discover another way of conceptualizing.

What you need

You'll need basic drawing skills and very basic Adobe Photoshop and Illustrator knowledge.

Regarding materials, you'll need papers, pencil, watercolors, markers, India ink, brushes, and other drawing tools of your choice. You'll also need a scanner, a computer with Adobe Photoshop and Illustrator, and a graphics tablet.


109 Students
2 Reviews
100% Positive ratings

Mike Sandoval

A course by Mike Sandoval


After 7 years of experience as an Art Director in advertising agencies, life gave Mike Sandoval the opportunity to make the leap and devote himself to what he always wanted to be: a freelance professional illustrator.

His passion for telling stories in illustrations united him with his second passion: music, making posters for independent bands such as Cardiel, LNG/SHT and Los Viejos to international projects such as Café Tacvba, Zoé, The Prodigy, Queens of the Stone Age, Belle and Sebastian, Kendrick Lamar, Interpol, Incubus, and Foo Fighters, among others.

His client portfolio includes brands such as Wacom, Vans, Nike, Reebok, Indian Beer, White Beer, Victoria Beer, Microsoft, EA, Omega, Casio, and Kipling, among others, performing interventions on walls and in graphics for ads. In addition, he is the founder and organizer of Drink & Draw DF (Mexico).


  • U1


    • Presentation
    • Influences
    • What will we do in the course
  • U2

    Turning the idea into a project

    • Looking for the idea
    • Use own references
    • materials
  • U3

    The Creative Process

    • A Great Concept and what we don't want to see
    • Sketching, the most important part of the process
  • U4

    Generating the Enlightenment

    • Opportunities area
    • Digitization as a tool for final finishes
    • Apply on merchandise
  • FP

    Final project

    • Illustration: from idea to conceptualization

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Illustration: From Idea to Concept. A Illustration course by Mike Sandoval

Illustration: From Idea to Concept

A course by Mike Sandoval
Illustrator. Ciudad de México, Mexico.
On Domestika since 04/08/2016
  • 100% Positive reviews (2)
  • 109 students