Photograph Retouching for Advertising

Overview

“In this lesson I will teach you how to face a commission. We will learn to interpret the creative concept created by the advertising agency, we will look for the references that will guide us in the project and create the sketch.”

In this video lesson Jonathan Chafloque addresses the topic: Concept, moodboard and sketch, which is part of the Domestika online course: Photograph Retouching for Advertising. Learn the fundamental techniques for image post-production in Photoshop.

Partial transcription of the video

“In this session. we aim to explore the concept crafted by the agency. delve into methods for refining and developing sketches. identify suitable references. and move forward with creating our project. Before using Photoshop. it's crucial to clearly grasp the objectives our client wishes to communicate. To achieve this. we will thoroughly analyze their request. As the copy says. the herd always follows the leader. This advertisement's concept is to portray the truck as the pack's leader. The composition and retouching are designed to emphasize the dynamic between the horses and the truck. hi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Photograph Retouching for Advertising

• Level: Intermediate
• 93% positive reviews (266)
• 4644 students
• 4 units
• 17 lessons (2h 36m)
• 8 downloads

• Category

  Photography & Video

• Software

  Adobe Bridge, Adobe Photoshop, Camera Raw

• Areas

  Advertising, Commercial Photography, Photo Retouching, Photography, Photography Post-production