Photograph Retouching for Advertising

Overview

“In this lesson I will teach you how to face a commission. We will learn to interpret the creative concept created by the advertising agency, we will look for the references that will guide us in the project and create the sketch.”

In this video lesson Jonathan Chafloque addresses the topic: Concept, moodboard and sketch, which is part of the Domestika online course: Photograph Retouching for Advertising. Learn the fundamental techniques for image post-production in Photoshop.

Partial transcription of the video

“CONCEPT, MOODBOARD AND SKETCH In this lesson We will interpret the concept created by the agency. Let's see how to develop the sketch and we will look for references to create our project. Accompany me. Before entering Photoshop, We must be clear about the objectives that our client seeks to convey. For this we will analyze the order. As "copy" says: "The pack always follows the leader." The idea of this notice is for the truck to show as the leader of the pack. With the composition and retouching you want to dramatize the relationship between the horses and the truck. Details are important...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Photograph Retouching for Advertising

• Level: Intermediate
• 93% positive reviews (264)
• 4607 students
• 4 units
• 17 lessons (2h 36m)
• 8 downloads

• Category

  Photography & Video

• Software

  Adobe Bridge, Adobe Photoshop, Camera Raw

• Areas

  Advertising, Commercial Photography, Photo Retouching, Photography, Photography Post-production