Photograph Retouching for Advertising

If you are passionate about photo editing and retouching and want to learn the workflow for doing advertising assignments, photograph retouching expert and graphic designer Jonathan Chafloque can guide you from the moment you receive the brief from the agency to the delivery of your final artwork. He has worked for clients such as Mitsubishi, DirecTV, Cantol, Yura, and Progresol, among others.

In this online course, Jonathan teaches you everything about advertising photography post-production, from the sketch to the final artwork. Using various photographs and an elaborate photo retouching process in Photoshop, get all the skills to create an image with a high visual impact to advertise a product.

Start the course by getting to know Jonathan, his background and career as a photographer, retouching expert, and graphic designer. He tells you about his tastes and artistic influences.

Learn his workflow , seeing how he structures projects with the use of the master folder and how he uses Adobe Bridge in his day to day. Customize the interface and examine the actions panel.

Study general concepts of composition and perception. Next, find out to interpret the creative concept received from the advertising agency then start the reference search phase to create your mood board.

Get some guidelines and resources to start your digital sketch, which in a real commission must be approved by the art director.

Move on to the final artwork, preparing the canvas and each of the photos to be used. Then, learn techniques for selecting and trimming the assets.

Look at the lighting aspects of your composition, modeling the light and enhancing the shapes. Then, delve into visual effects and learn how to generate reflections in C4D to create drama and depth.

Finalize the color details in your project, experimenting with adjustment layers and making corrections; use the Camera RAW filter. Finally, learn how to export the image to deliver to the client.

Edit and retouch an advertising campaign photo for the automotive industry.

Anyone just starting out in photo retouching, as well as photographers, designers, and anyone interested in discovering and developing new digital skills with Photoshop.

It is recommended to have basic knowledge of Photoshop (working with layers, selections, and masks), although these are explained during the course.

As for materials, you need a computer with Photoshop, Cinema 4D, and access to photographic resources. The use of a graphics tablet is recommended to facilitate your work.