Photograph Retouching for Advertising
A course by Jonathan Chafloque
Photo Retouching Expert.
Lima District, Peru.
Joined August 2017
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, Photo Retouching Expert
Joined August 2017
Learn the fundamental techniques for image post-production in Photoshop
- Spanish with subtitles in English
- 92% positive reviews (243)
- 3829 students

Learn the fundamental techniques for image post-production in Photoshop
- 92% positive reviews (243)
- 3829 students
- 17 lessons (2h 36m)
- 16 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
- Level: Intermediate
- Unlimited access forever
- Updated on 06/05/2020
If you are passionate about photo editing and retouching and want to learn the workflow for doing advertising assignments, photograph retouching expert and graphic designer Jonathan Chafloque can guide you from the moment you receive the brief from the agency to the delivery of your final artwork. He has worked for clients such as Mitsubishi, DirecTV, Cantol, Yura, and Progresol, among others.
In this online course, Jonathan teaches you everything about advertising photography post-production, from the sketch to the final artwork. Using various photographs and an elaborate photo retouching process in Photoshop, get all the skills to create an image with a high visual impact to advertise a product.

What will you learn in this online course?
Course table of contents
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U1U1. Hi!
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U2U2. General concepts
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U3U3. Integration and look of the motif
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U4U4. Last finishes
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FPFP Final project
Start the course by getting to know Jonathan, his background and career as a photographer, retouching expert, and graphic designer. He tells you about his tastes and artistic influences.
Learn his workflow , seeing how he structures projects with the use of the master folder and how he uses Adobe Bridge in his day to day. Customize the interface and examine the actions panel.
Study general concepts of composition and perception. Next, find out to interpret the creative concept received from the advertising agency then start the reference search phase to create your mood board.
Get some guidelines and resources to start your digital sketch, which in a real commission must be approved by the art director.
Move on to the final artwork, preparing the canvas and each of the photos to be used. Then, learn techniques for selecting and trimming the assets.
Look at the lighting aspects of your composition, modeling the light and enhancing the shapes. Then, delve into visual effects and learn how to generate reflections in C4D to create drama and depth.
Finalize the color details in your project, experimenting with adjustment layers and making corrections; use the Camera RAW filter. Finally, learn how to export the image to deliver to the client.
What is this course's project?
Edit and retouch an advertising campaign photo for the automotive industry.

Projects by course students
Who is this online course for?
Anyone just starting out in photo retouching, as well as photographers, designers, and anyone interested in discovering and developing new digital skills with Photoshop.
Requirements and materials
It is recommended to have basic knowledge of Photoshop (working with layers, selections, and masks), although these are explained during the course.
As for materials, you need a computer with Photoshop, Cinema 4D, and access to photographic resources. The use of a graphics tablet is recommended to facilitate your work.

Reviews

A course by Jonathan Chafloque
Jonathan Chafloque is a trained graphic designer, but is also a specialist in creative retouching and photographic post-production: from advising on capture to the final delivery of the image. He has been a photo retouching expert for a decade, a teacher in high schools and training centers, and more recently dedicated exclusively to advertising retouching. He was one of the 5 winners of the "Adobe Talent 2016" contest, held by Adobe Latin America in which more than 60 artists from different countries participated.
Content
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U1
Hi!
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Presentation
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Influences
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What will we do during the course?
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U2
General concepts
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Workflow
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Composition techniques
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Interface and actions customization.
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Concept, moodboard and sketch
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U3
Integration and look of the motif
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Trimming techniques (part 1)
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Trimming techniques (part 2)
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Asset preparation and integration (Part 1)
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Asset preparation and integration (Part 2)
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Dodge & Burn
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Visual effects (Part 1)
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Visual effects (Part 2)
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Visual effects (Part 3)
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U4
Last finishes
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Colorimetry and final look in Camera Raw
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Final details and reason export
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FP
Final project
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Photo retouching for advertising
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
fernando_espinosa
Excelente, directo con las acciones sin tantos rodeos
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mery_villavicencio
se expresa muy bien, hace q se entienda casa paso a seguir, he aprendido dato muy útiles a la hora de ponerlos en practica , lo super recomiendo!!
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mateus_antunes_salgado
PlusExcelente curso, muito conhecimento
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sandrojunivaldo
PlusMuito bom o curso
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jous_aguilera
Es un curso completo y muy bueno! Se lo recomiendo a cualquiera que quiera superar sus conocimientos y aprender nuevas habilidades.
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