Characters with Character
Ideas and Moodboard
A course by Marta Cerdà Alimbau , Graphic designer
About the video: Ideas and Moodboard
Overview
“Now that we know different techniques, let's start with the project. The brief asks us to design a G caption for a Grenache monovarietal wine label. In a normal process, I always build a moodboard of styles and ideas and thus I see where I want to go.”
In this video lesson Marta Cerdà Alimbau addresses the topic: Ideas and Moodboard, which is part of the Domestika online course: Characters with Character. Digital tips and tricks for drawing capital letters.
Partial transcription of the video
“[Music] Finally, we started for the project. Let's start with something simple, a letter. Why a letter? Because if we learn to design well a letter, we will be able to draw a word well. Yeah, well, the project I based it on a project that I've recently done for a wine label from Los Angeles, for Club W, and the brief was to draw a capitular G, G of Grenache, so here the subject is that you choose the variety of wine that you fancy the most, that you like it more, and draw also the initial one. You're going to see how I face a project and so you guys go to be able to repeat. Let's start with...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Characters with Character
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Graphic Design, Lettering, Traditional illustration
Marta Cerdà Alimbau
A course by Marta Cerdà Alimbau
Marta Cerdà (Barcelona 1980) entered the world of design after passing through the career of Psychology. Halfway through the studies he realized that his true vocation was not there and that was when he decided to study graphic design in Elisava, Barcelona.
When, at the end of 2008, he won the ADC Young Guns, he decided to start his own studio. Since then he has worked for artistic, cultural and advertising projects, combining tasks of art direction, customized typography, illustration and graphic design at an international level.
He has collaborated with brands such as Ray Ban, Coca Cola or Nike, singers and bands like Manel, Dave Matthews Band or MF Doom, with important publishers and magazines such as Penguin Books, The Guardian or Businessweek Magazine and several of the most prominent advertising agencies from Spain, England or the United States.
He currently resides between Los Angeles and Barcelona, and travels giving lectures in various centers such as the Cooper Hewitt National Design Museum in New York, the Ullens Center for Contemporary Art in Beijing, or the Hirshhorn Museum of Contemporary Art in Washington, among others.
- 99% positive reviews (103)
- 1,237 students
- 12 lessons (1h 26m)
- 6 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
