Specialization in Creative Mastery: From Inspiration to Professional Path

Course summary

• U1: Introduction and Inspiration

  • Introduction

  • My References / Silvia Ferpal

  • Sources of Inspiration / Sara Ricciardi

  • My Influences / Ji Lee

  • Influences / Magic Jungle

• U2: Techniques for Developing your Creativity

  • What will we do in the course?

  • Exploring: you, environment and people

  • Creative blocks

  • Me: reference tree and mood board

  • Environment: selfless search

  • People

  • Ideas and inventions

  • Defining an objective

  • Alternative uses

  • Impossible relationships

  • Frames

  • Landing the idea

  • Giving it to try

• U3: La Fantastica: Techniques to Fuel Creativity

  • Tools and Materials

  • The "Fantastica": The Art of Inventing

  • The Creative Process and the Imagination

  • Who Am I?

  • Identity and Body

  • Proxemics of the Object

  • Psychogeography

  • Identity and Words

  • Ride the Chaos

  • Poieo: To Create for Me and for Everyone

  • The Notebook of the "Fantastica"

• U4: Transforming Your Creative Ideas into Personal Projects

  • What will we do in this course

  • Interesting things I found in my block

  • Photodrawing

  • The transformative power of personal projects 1

  • The transformative power of personal projects 2

  • The transformative power of personal projects 3

  • The transformative power of personal projects 4

  • The transformative power of personal projects 5

  • Make Someone Happy / Personal Happy Birthday Wish

  • “Better World” project

  • Naming & Packaging

  • Share

  • Pitch to the media

• U5: Creative Career Growth: Find Your Artistic Path

  • Making Space

  • Style Icons 1

  • Style Icons 2

  • Brand Pillars

  • Your Personal Archetype

  • Your Color Season

  • Creating Your Color Palette 1

  • Creating Your Color Palette 2

  • Dream University

  • Artist Review: Artists Case Studies

  • Money Talks

  • The Complete Vision

• U6: Creativity: Generating Ideas through Technology and Storytelling

  • What do I do here?

  • The new behaviors of users and their consequences

  • The role of technology

  • The exponential growth of technology

  • Technology, the digital world, marketing and advertising

  • Creatives who did not know about technology

  • The engineers who did not know about storytelling

  • Innovation and the world of communication and advertising

  • The importance of stories

  • Storytelling tools

  • Storycubes

  • Mindmaps

  • Seenapse

  • The narrator

  • The hype cycle

  • Technology over the years and how to use it

  • Reverse brainstorming

  • Problems of brands and problems that surround us

  • Problem selection

  • Ideas, stories, concepts, formats and executions

  • Some good stories with technology and storytelling

  • Transform your story into an idea

  • Creation and presentation of an idea to improve your city

  • Example of creating an idea for the city in which I live

• Final project

  • Specialization in Creative Mastery: From Inspiration to Professional Path