Specialization in Self-Promotion Tools for Creatives

Course summary

• U1: Getting Inspired

  • Introduction

  • Influences | Carla Bonomini

  • Influences | Andrea Jelic

  • Influences | Dimitri Prosvirin

  • Influences | Leticia Imai

  • Influences | Stefanie Sword Williams

• U2: Self-Promotion Techniques for Creatives

  • My Relationship with Self-Promotion

  • Discovering Your Superpowers

  • Embracing Your Uniqueness

  • Self-Promotion Is Not a Sin

  • Storytelling

  • Creating Your Pitch

  • Social Sharing Ideas

  • 30-Day Intensive Plan

  • Dare Not to Like It

  • Feeling Fear and Doing the Same

  • Latest Tips

• U3: Portfolio Design with Figma: Self-Promotion for Creatives

  • Online Presence

  • Platforms

  • Introduction to Figma

  • Project Overview

  • Inspiration: Defining Your Mood Board 1

  • Inspiration: Defining Your Mood Board 2

  • Typography and Assets 1

  • Typography and Assets 2

  • Playing with Composition 1

  • Playing with Composition 2

  • Defining Color Palette, Grid and Typography Scale 1

  • Defining Color Palette, Grid and Typography Scale 2

  • Final Design

  • Preparing the Project for Social Media

• U4: On-page SEO for Beginners: Optimize Your Website

  • Marketing Strategy

  • Search Engines in Daily Life

  • How a Search Engine Works

  • Evolutions

  • Case Study Presentation

  • Keywords 1

  • Keywords 2

  • Optimizing Long-Form Content 1

  • Optimizing Long-Form Content 2

  • Optimizing a Product Page

  • Domain Name and Home Page

  • Optimizing Website Navigation

  • Keyword Position Tracking

• U5: Social Media for Creatives: Promote Your Work

  • The importance of social networks for a project

  • Types of creatives

  • What is the ideal social network for a project?

  • Definition of goals

  • How to understand your space in the market

  • Highlight your competitive advantages

  • The project name

  • Building assertive communication

  • Editorial line, content and profile

  • Language style for social networks and visual universe

  • Create in less time and with less effort

  • Outreach: 4 pillars of content for an above-average profile

  • The importance of metrics and how to measure them

  • 16 ways to monetize an authorial project on social media

• U6: Career Change: Confident Steps towards a New Job

  • Changing Careers

  • Self-Reflection

  • Studying Your New Industry

  • Getting Ready to Answer Why

  • How to Write Your Bio

  • How to Collect Testimonials

  • Writing a Post to Announce Your Career Change

  • Telling Your Own Narrative

  • Dealing With Rejection, Criticism, and Failures

  • Intentional Consistent Self-Promotion

  • Writing Your Future Bio

• Final project

  • Specialization in Self-Promotion Tools for Creatives