Learn self-promotion techniques to enhance your creative career by building a personal brand and optimizing your online presence
Specialization
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6 modules
Unleash your creative potential and master the art of self-promotion with this comprehensive specialization. Designed for creatives seeking to elevate their professional journey, this program offers essential tools and strategies to build a strong professional presence. From mastering personal marketing fundamentals to practical applications in career transitions, this course will guide you through creating an impactful personal brand, optimizing your online presence, and effectively communicating your unique value proposition.
Dive into a series of expertly crafted courses led by a diverse team of professionals: Carla Bonomini, Andrea Jelic, Dimitri Prosvirin, Leticia Imai, and Stefanie Sword-Williams. Explore techniques to design a compelling portfolio using Figma, enhance your website's visibility with on-page SEO, and leverage social media to reach your audience. Learn to navigate career changes with confidence and strategically position yourself in the creative market. By the end of this journey, you'll possess a complete self-promotion system capable of attracting desired opportunities and ensuring sustainable career success.
What will you learn in this specialization?
A total of 6 modules and 69 lessons
A total of 9h 12m of vídeo lessons
Taught by 5 selected expert teachers
Module 1
Getting Inspired
Hi, welcome to this Domestika Specialization course!
Standing out in today’s creative world takes more than talent—it takes strategy, confidence, and a clear message. In this journey, Carla Bonomini, Andrea Jelić, Dimitri Prosvirin, Letícia Imai, and Stefanie Sword Williams will help you strengthen your personal brand, craft a powerful online presence, and communicate your value with authenticity. From designing your portfolio to mastering self-promotion and navigating digital platforms, each step will push you to show up with more clarity and purpose. Along the way, you'll also explore the influences and experiences that shaped each expert’s approach, helping you refine your own.
This is your space to grow, express your worth, and connect with the opportunities you truly want.
1
Introduction
Sharing your work is part of the creative journey. Explore how authentic self-promotion can open doors, build trust, and create real opportunities. With the right mindset and consistent effort, tools like social media and online platforms become powerful allies to make your voice heard and your work truly seen.
1m
2
Influences | Carla Bonomini
I think we are a remix of everything that inspires us in life. In this lesson I am going to share 3 people who greatly influenced my way of working and seeing creativity, as well as my favorite city in the world.
7m
3
Influences | Andrea Jelic
Inspiration? Everybody has their own. Many things inspire me, such as books, designs, fashion, artsy and beautiful things, and people. In this lesson, I will tell you about my sources of inspiration and where I tend to search for them.
8m
4
Influences | Dimitri Prosvirin
Now I wish to introduce you to some of the people that have helped me build and develop my career: from managers I've worked with to people I look up to.
3m
5
Influences | Leticia Imai
Our references are an important part of the journey. Who you look up to can be responsible for forming your opinion and even influencing your achievements. In this class, I'm going to show you three national and international artists who teach me a lot about creation, influence and marketing.
2m
6
Influences | Stefanie Sword Williams
I spend my days looking for inspirational content that motivates people in their careers, and here is a selection of my favorite influences that could help you, too.
3m
Module 2
Self-Promotion Techniques for Creatives
What if confidence was something you could build—one clear step at a time? With Carla Bonomini as your guide, you’ll learn to identify your strengths, face self-doubt, and promote yourself with authenticity. Discover how to craft a powerful pitch and create a personal action plan to bring your creative goals closer than ever.
3
My Relationship with Self-Promotion
Being an introvert, self-promotion never came easily or naturally to me. In this lesson I tell you how I learned to do it in a way that comes naturally to me.
3m
4
Discovering Your Superpowers
In this lesson we are going to discover your type of personality and what are your superpowers, those abilities and strengths that stand out to you and on which you can rely when sharing your work.
4m
5
Embracing Your Uniqueness
You already know what your superpowers are, now it's time to fall in love with them. In this lesson you are going to embrace your abilities, understanding that you do not have to be the same as everyone else in the world, because your superpower is precisely your differential.
5m
6
Self-Promotion Is Not a Sin
Self-promotion does not have a very good reputation, let's say. In this lesson we are going to take care of vindicating it and giving it the good press it deserves!
3m
7
Storytelling
Storytelling is a very important ally to effectively reach other people with your work. Let's see a little what it is about.
7m
8
Creating Your Pitch
Now that you know the basics of storytelling, in this lesson we are going to design your pitch so that in 30 seconds you can tell anyone very clearly who you are and what you do.
7m
9
Social Sharing Ideas
Do you go blank when you have to find an engaging way to share your creative work on Instagram? In this lesson I am going to give you a lot of ideas to make it easier and easier for you!
5m
10
30-Day Intensive Plan
Let's do it! In this lesson we are going to design your intensive plan to leave it ready to apply as soon as you finish the course, if you wish.
10m
11
Dare Not to Like It
We all want others to like us, it's part of our human nature. But what happens when that doesn't happen? In this lesson we are going to work on tools to understand that, in reality, freedom is that there are people who do not like you.
4m
12
Feeling Fear and Doing the Same
We all feel fear when exposing ourselves, no matter how many times we have done it. The important thing is to encourage us to do the same! That is what we will work on in this lesson: feeling afraid and doing it the same.
3m
13
Latest Tips
Before saying goodbye, I would like to leave you with some tips to add to your self-promotion toolbox.
3m
Module 3
Portfolio Design with Figma: Self-Promotion for Creatives
Your work deserves to be seen—and celebrated. Andrea Jelić shows you how to design a digital portfolio with Figma that reflects your creative identity and attracts the right opportunities. Along the way, you'll sharpen your design voice, build your confidence, and learn to share your work with purpose and personality across digital platforms.
3
Online Presence
Why do you need to be online? What exactly is a portfolio and why do we need it? In this lesson, we'll see the importance of building your own online presence. I'll also tell you why I think having a good portfolio can bring you more job opportunities and how you can improve your design skills while building one.
7m
4
Platforms
Where to start and where to build it? Online portfolios can help you build visibility within the creative community. I will walk you through every platform I use and explain how they work and how I use them.
16m
5
Introduction to Figma
For my designs, I tend to use Figma. In this lesson, I will walk you through it and show you its basic tools. Figma is easy to use and free for single users, but you can use any tool you usually use as a designer.
15m
6
Project Overview
First, I'll explain our starting point for creating the new project we'll add to our portfolio. I will tell you what details are important to keep in mind when starting a new project and show you the different types of projects you can create for your portfolio.
9m
7
Inspiration: Defining Your Mood Board 1
To define the concept of your project, you can work with materials you already have or create some from scratch. We'll look for inspiration by creating a mood board that we'll later use to build some artistic direction for our design. To this end, I'll show you how I start compiling image references on Figma.
15m
8
Inspiration: Defining Your Mood Board 2
Once we've gathered enough image references for our mood board, I'll show you how I organize all of this to start defining a creative direction for my project.
11m
9
Typography and Assets 1
In this lesson, we'll see how fonts can showcase different personalities according to their style. Choosing the right font for your design is a crucial element of your creative process. I'll show you where you can find good typography examples and how to learn to work with fonts.
14m
10
Typography and Assets 2
Now, we'll put what we've learned about fonts into practice and try out some different layouts. I'll also show you some websites to get extra photos and icons.
9m
11
Playing with Composition 1
We have all the necessary material for our project. Now is the moment to play with all these elements. We will be testing out layouts, colour, and images.
18m
12
Playing with Composition 2
We'll continue adding on some text and working with sizes and paragraph styles. Then, we'll move on to structuring all we've created and placing it into order.
Keep on exploring. Try out as many layouts come to mind. Anytime you're not sure what to do next, go back to the mood board and get some inspiration.
19m
13
Defining Color Palette, Grid and Typography Scale 1
When you're coming close to deciding on your final structure, it is important to define standards that you will follow on all slides of the project. You want to make sure it stays consistent. We'll start by deciding on the grids for our final layout, then we'll choose the colors.
13m
14
Defining Color Palette, Grid and Typography Scale 2
The last element to decide on is the typography scale. We'll have to consider each type of text: headings, paragraphs, names and credits, etc.
10m
15
Final Design
Now that we've defined the standards for our design, we'll implement that in each slide of our presentation. Once that is done, we can choose what our final slides will be and make sure everything is consistent. Then, I'll show you how to export your project.
15m
16
Preparing the Project for Social Media
In this final lesson, I'll show you how to prepare your presentation for publishing it on different social media accounts. For greater impact, I'll teach you how to add some motion to your design.
18m
Module 4
On-page SEO for Beginners: Optimize Your Website
Being good isn’t enough if no one can find you. Dimitri Prosvirin reveals how to increase your website’s organic visibility using effective on-site SEO strategies. From optimizing long-form content to analyzing key performance indicators, you'll learn how to move your pages up in search rankings—and keep them there with data-driven precision.
3
Marketing Strategy
Websites often support or are the foundation of a brand's marketing strategy. This lesson will show you ways in which you can implement a marketing strategy through a website and the content published in it.
6m
4
Search Engines in Daily Life
We use search engines on a regular basis. And I don’t just mean Google. In this lesson, you'll see examples of many other search engines that appear in our daily life.
2m
5
How a Search Engine Works
Now is time to get a better understanding of how a web search engine actually works and what makes it tick. This lesson will help you understand the general mechanics at work when you look for information through a search engine.
6m
6
Evolutions
Search engines have changed a lot since the Internet’s beginning. Here I'd like to share with you some useful information on how search engines have evolved. You'll then have a better sense of how to optimize your web content.
4m
7
Case Study Presentation
Time to get to work! This lesson will present the case study we will be focusing on and explain the different stages of the project you'll have to complete for the purpose of this course.
2m
8
Keywords 1
There are many ways to discover new keywords for optimization when you're working on a completely new topic, but I would like to show you the method I use and which has served me well.
To start with, I like to work with pen and paper. In this way, I can brainstorm and group some initial ideas that come to mind when thinking about my topic: zero-waste living.
18m
9
Keywords 2
Here I'll continue explaining how the SE Ranking platform works and what tools it provides for SEO. Then I'll implement these tools using the Sustainable Jungle website as an example and analyze the search volume of the keywords I chose.
13m
10
Optimizing Long-Form Content 1
In this lesson, I’d like to show you how to optimize a long-form content page, such as blog posts and articles. To do this, we'll use some of the keywords we researched.
First, we will take an in-depth look at a webpage and try to understand the key elements that have high SEO value and are important for on-page optimization.
12m
11
Optimizing Long-Form Content 2
Using a published blog article, we'll be putting what we've just learned into practice by creating content and optimizing each element.
11m
12
Optimizing a Product Page
In this lesson, I will show you how to optimize a product or service page. You'll see how it differs from the long-form content and how this influences the way you'll think about SEO.
6m
13
Domain Name and Home Page
Once you have your content ready, it’s time to think about your home page and your domain. This lesson will give you a few tips on how to do this best.
11m
14
Optimizing Website Navigation
Here I'll give you some advice on how to optimize your website's navigation. I'll analyze the use case when your user website navigation is also your primary navigation for search engines.
8m
15
Keyword Position Tracking
This lesson will gloss over the notion of Keyword Position Tracking, a useful tool when wanting to analyze how the keywords you chose are performing in a search result.
6m
Module 5
Social Media for Creatives: Promote Your Work
Your creative project deserves to reach the right people. Letícia Imai shares her method for turning social media into a powerful platform for promotion and sales. Learn to define your goals, connect with your audience, and build a professional presence online—all with a clear action plan designed to grow your visibility and boost your business.
3
The importance of social networks for a project
Understanding the benefits of being present on social media is as important as creating. In this class, I will talk about the importance of the digital medium in leveraging your authorial project.
3m
4
Types of creatives
My method allows you to have more clarity on which way to create you most identify with being in digital. Having all this part clear, it is possible to outline more realistic strategies to achieve your goals autonomously. Come on?
12m
5
What is the ideal social network for a project?
In this class, you will be able to choose the ideal social network for your authorial project by evaluating some variables.
3m
6
Definition of goals
Now, you will decide what your main objective will be with your creative project. This will give you clarity on what is the best strategy for your action plan.
2m
7
How to understand your space in the market
After looking inside and identifying which type of creative profile you most identify with, in this class, you will look outside to understand your space in the market. How to take advantage of what already exists to leverage your project strategically? Let's find out!
3m
8
Highlight your competitive advantages
How to differentiate yourself if you still have a small profile or are just starting out?
4m
9
The project name
All ready? Let's start structuring the course project. It will be a complete document about your authorial project. It will be important to get clarity on the whole and win over your first partners, customers or sponsors.
3m
10
Building assertive communication
Social networks come in as a bridge and tool to reach your potential buyers. When we think about organic growth and sales, it is necessary to produce the posts thinking about this audience that you want to reach.
4m
11
Editorial line, content and profile
In this class, I will explain how to create a professional profile structure from the definition of themes for content, to the structures of a professional profile.
5m
12
Language style for social networks and visual universe
In this class, I'll show you how I define the language style and brand universe of an authorial project.
4m
13
Create in less time and with less effort
In this class, you will understand how to maintain frequency and consistency in more than one social network, even if you produce on your own or have a small team.
4m
14
Outreach: 4 pillars of content for an above-average profile
Disclosure is one of the most important parts of the process. Make your art reach those who need it. Better a well-executed action than a brilliant idea in the head.
8m
15
The importance of metrics and how to measure them
Analyzing metrics can be simpler than you think. In this class, you will understand the algorithm's potential to leverage your growth.
4m
16
16 ways to monetize an authorial project on social media
With the project already structured, you will now know some ways to monetize your authorial project. This part will be important if you want to work full-time on the internet in the future.
3m
Module 6
Career Change: Confident Steps towards a New Job
Reinvention starts with self-belief. Stefanie Sword Williams invites you to challenge outdated narratives and take ownership of your story. Through creative self-promotion, you’ll learn how to shift your mindset, express your value with confidence, and navigate career transitions with courage. It’s time to stop playing small—and start making your next move with purpose.
3
Changing Careers
To start with, I will share with you the mindset shifts you need to adopt to have a successful career change.
3m
4
Self-Reflection
Now, you will learn how to use self-reflection to help you understand your motivations, reflect on your previous experience, and dream up the future you’d love to create.
3m
5
Studying Your New Industry
Last but not least, you will explore different ways to research your new career to demonstrate how passionate you are about the topic.
7m
6
Getting Ready to Answer Why
First, I will teach you how to reflect on what has led you to change careers and how you can articulate that to others strategically and compellingly.
5m
7
How to Write Your Bio
In this lesson, you will learn how to explore how to craft a perfect bio that represents you and everything you have to offer.
13m
8
How to Collect Testimonials
Now, you will explore why testimonials and positive feedback will greatly impact positioning yourself in your new career.
10m
9
Writing a Post to Announce Your Career Change
It's time to go further, therefore, I will share some tips on how to announce your change of career to your network and those around you.
13m
10
Telling Your Own Narrative
In this lesson, I will teach you how to write an article and share more details on why you’re changing careers.
10m
11
Dealing With Rejection, Criticism, and Failures
In this lesson, I will talk about the best ways to handle rejection, criticism, and failures.
9m
12
Intentional Consistent Self-Promotion
Now, I want to tall about why it’s important to consistently self-promote through your transition.
8m
13
Writing Your Future Bio
To finish, I will show you how to write a future bio to help you set intentions and hold yourself accountable.
4m
- 30 students
- 69 lessons (9h 12m)
- 87 additional resources (23 files)
- Online and at your own pace
- Audio: English, German, Spanish, Spanish (Latam), French, Italian, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
FigmaWhat is this course's project?
Students will create an ecosystem of personal branding tools, including a professional digital portfolio, a compelling personal brand strategy, optimized social media presence, SEO-enhanced website, and a clear career roadmap to elevate their creative careers sustainably.
Who is this specialization for?
Creative professionals eager to boost their career through strategic self-promotion will benefit. Ideal for those wanting to master personal branding, digital portfolios, SEO, and social media to build a sustainable creative career while transitioning into new professional roles.
Requirements and materials
No extensive prior knowledge needed. Just bring your creativity and a willingness to learn. Basic necessities include a computer with internet access, a digital design tool like Figma, and a desire to enhance your personal brand and online presence.
Select to get to know your teachers in this specialization course
What to expect from this specialization course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate for every specialization course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the specialization courses start and when do they finish?
All specialization courses are 100% online, so once they're published, specialization courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's specialization courses include?
The specialization courses are divided into different modules. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with other students, as well as share your work and your final project, creating a community around the specialization courses.
Have you been given a specialization courses?
You can redeem the specialization courses you received by accessing the redeeming page and entering your gift code.
When do I get the specialization courses certificate? Plus
If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online.
Learn more about certificates.
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