Specialization in Data-Driven Digital Marketing

Overview

“When we already have data, it is time to use it for something and make decisions. We call this "actionable data." In this lesson we will look at some examples of data-informed decisions you can make.”

In this video lesson Domestika addresses the topic: Data-informed decision making, which is part of the Domestika online course: Specialization in Data-Driven Digital Marketing. Transform data into actionable marketing strategies using Google Analytics, social media analytics, SEO, and full-funnel campaigns.

Partial transcription of the video

“Now you know how to work with data. whether you're new to digital analytics or have some experience with it. or if you possess even minimal prior experience with Universal Analytics. it can be beneficial for your We've explored account creation. delved into main reports. and learned to work with both Universal and Analytics 4. Having data is excellent. but now comes what might be the most crucial part. It's time to use this data effectively to make informed decisions and take action for improvements. Collecting data from a digital asset. business. project. or company is crucial for making i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Data-Driven Digital Marketing

• Level: Beginner
• 100% positive reviews (1)
• 235 students
• 6 units
• 70 lessons (14h 55m)
• 14 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, SEM, SEO, Social Media