Specialization in Data-Driven Digital Marketing

Overview

“Digital analytics is constantly changing and Google Analytics is no exception. In this lesson we will see the main novelties of this tool.”

In this video lesson Domestika addresses the topic: The evolution of Google Analytics, which is part of the Domestika online course: Specialization in Data-Driven Digital Marketing. Transform data into actionable marketing strategies using Google Analytics, social media analytics, SEO, and full-funnel campaigns.

Partial transcription of the video

“This lesson will focus on the evolution of Google Analytics. examining where we stand today and the key differences between Universal Analytics and Google Analytics 4. We will delve into how these impact data analysis and what users can expect moving forward. This is especially pertinent if you're familiar with digital analytics tools such as Universal Analytics. as it highlights the transition to Google Analytics 4. It's crucial to grasp the distinctions among various tools as they signify a substantial paradigm shift in how we approach tasks and think about solutions. Let’s begin with an ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Data-Driven Digital Marketing

• Level: Beginner
• 100% positive reviews (5)
• 352 students
• 6 units
• 70 lessons (14h 55m)
• 14 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, SEM, SEO, Social Media