Creativity and Artificial Intelligence: Strategies for Creative Projects
Introduction
A course by Nicolás Madoery, Artificial intelligence strategist
Joined June 2025
Joined June 2025
About the video: Introduction
Overview
“I want to start by telling you about my background. My work is connected to artists, creators, and teams who use the internet and digital tools to develop their projects. I've spent over twenty years working in the fields of music, research, technology, and cultural policy. I've founded a record label, run a distribution company, and worked at the Ministry of Culture of Argentina, the British Council, and UNESCO. Today, at FUTURX, we're building a laboratory of ideas and experiments to envision the future of culture. When generative AI began to expand, I didn't just focus on "what it can do," but on "how it changes the way we think, work, and make decisions." This course is the result of that exploration and a certainty: if we don't discuss meaning, context, and ethics, no amount of creativity will save us from the noise. ”
In this video lesson Nicolás Madoery addresses the topic: Introduction, which is part of the Domestika online course: Creativity and Artificial Intelligence: Strategies for Creative Projects. Explore the relationship between artificial intelligence and creativity to ethically integrate AI into cultural projects.
Partial transcription of the video
“Hello. i'm Nicolás Madueri and I work at the intersection of culture and technology. For the last 15 years. i have been dedicated to thinking about how cultural projects can navigate and themselves in a context of constant technological disruptions. In this course. we will work on various questions related to how creativity and creation are transforming where we can stand to. on one hand. understand the topics. and on the other hand. feel more at ease and. conversely. to jointly create a guiding vision that aligns with our needs and aspirations. My journey involves working within music envi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity and Artificial Intelligence: Strategies for Creative Projects
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Category
Artificial Intelligence -
Areas
AI Design, Art Direction, Artificial Intelligence, Creativity, Design
Nicolás Madoery
A course by Nicolás Madoery
Nicolás Madoery is a researcher and strategist specializing in artificial intelligence, digital culture, and technological transformation. With a background that combines the music industry, digital media, and public policy in Latin America, his work explores how emerging technologies are reshaping communities, creative processes, and cultural ecosystems.
He is the founder and director of FUTURX, a research and strategy firm focused on the intersection of culture, the internet, artificial intelligence, and emerging technologies. There, he develops research, training programs, and consulting services for organizations and institutions undergoing technological transformation, always maintaining a critical perspective on the relationship between technology, society, and culture.
She has collaborated with UNESCO, the British Council, and various ministries of culture in Latin America, in addition to designing digital and audience development strategies for more than 200 cultural projects, working with artists such as Gustavo Santaolalla, Juana Molina, and La Mona Jiménez, among others.
In addition to co-creating training programs on applied artificial intelligence with Gaba Najmanovich, she hosts the podcast Data a la Deriva (Data Adrift), where she analyzes the impact of emerging technologies on culture, creativity, and the future of work. Her approach combines research, strategy, and outreach to help understand the challenges and opportunities of the new digital environment.
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- 22 additional resources (6 files)
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- Level: Beginner
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