Creativity and Artificial Intelligence: Strategies for Creative Projects
A course by Nicolás Madoery, Artificial intelligence strategist
Joined June 2025
Explore the relationship between artificial intelligence and creativity to ethically integrate AI into cultural projects
Joined June 2025
Immerse yourself in a journey that invites you to pause and rethink how artificial intelligence is redefining creativity. Explore the impact of generative AI on cultural production, addressing not only its possibilities but also the tensions and questions that emerge in this new landscape. For 45 to 60 minutes, you will delve into an analysis of the attention economy, content overload, and other contemporary phenomena that influence how we create and consume.
You will gain conceptual and strategic tools to ethically and consciously integrate AI into your cultural or artistic projects. Discover essential skills such as strategic prompting and critical curation to enhance your creative practice. Reflect on urgent debates surrounding rights, biases, and ethics in the use of AI. By the end, you will have a renewed perspective connecting technology, art, and community, ready to be applied to your next creations.
What will you learn in this online course?
6 lessons & 22 downloads
What's included in this course?
Discover how artificial intelligence is critically and thoughtfully transforming cultural production. Immerse yourself in the current context of the attention economy and content overload, and understand the tensions between the organic and the synthetic, personalization and standardization, and curating versus creating. You will learn about the functional and creative uses of AI, from ideation to artistic co-creation. You will gain conceptual and strategic tools to ethically and consciously integrate artificial intelligence into your cultural and artistic projects.
Explore pressing debates on rights, ethics, bias, and the future of creative work. Learn essential skills such as strategic prompting and critical digital curation. Furthermore, identify a specific tension impacting your practice and design an ethical and situated strategy to address it. This learning will not only enable you to understand technology but also to use it to enhance your creativity and propose new forms of expression in a constantly evolving digital environment.
- 140 students
- 6 lessons (1h 5m)
- 22 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Portuguese
- Romanian · Indonesian · Spanish · Italian · French · German · Portuguese · English
- Level: Beginner
- Unlimited access forever
What is this course's project?
The student will apply an AI tool in a creative project, identifying tensions that affect their practice, such as personalization vs. standardization, and will design ethical and situated strategies to address them, enriching their creative process with critical and contextualized reflections.
Who is this online course for?
Artists, musicians, designers, cultural managers, researchers, teachers and creative professionals interested in integrating artificial intelligence into their practices in a critical, ethical and situated way, exploring the cultural, political and ethical implications of its use in digital environments.
Requirements and materials
Extensive prior knowledge of artificial intelligence is not required, although an interest in culture, art, and technology is essential. A willingness to reflect on the role of AI in creative work is also important.
Nicolás Madoery
A course by Nicolás Madoery
Nicolás Madoery is a researcher and strategist specializing in artificial intelligence, digital culture, and technological transformation. With a background that combines the music industry, digital media, and public policy in Latin America, his work explores how emerging technologies are reshaping communities, creative processes, and cultural ecosystems.
He is the founder and director of FUTURX, a research and strategy firm focused on the intersection of culture, the internet, artificial intelligence, and emerging technologies. There, he develops research, training programs, and consulting services for organizations and institutions undergoing technological transformation, always maintaining a critical perspective on the relationship between technology, society, and culture.
She has collaborated with UNESCO, the British Council, and various ministries of culture in Latin America, in addition to designing digital and audience development strategies for more than 200 cultural projects, working with artists such as Gustavo Santaolalla, Juana Molina, and La Mona Jiménez, among others.
In addition to co-creating training programs on applied artificial intelligence with Gaba Najmanovich, she hosts the podcast Data a la Deriva (Data Adrift), where she analyzes the impact of emerging technologies on culture, creativity, and the future of work. Her approach combines research, strategy, and outreach to help understand the challenges and opportunities of the new digital environment.
Content
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Creativity and Artificial Intelligence: Strategies for Creative Projects
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Introduction
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Where do we stand today?
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Tensions between culture and technology
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Practical uses and skills in creative processes
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Current debates
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Building bridges between creativity and technology
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Final project
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
