About the video: The Narrative
Overview
“To start with, I will guide you in conceptualizing a story/narrative for your campaign. To do so, you'll have to take into account your target audience and the brand's identity.”
In this video lesson Domestika addresses the topic: The Narrative, which is part of the Domestika online course: Specialization in Visual Storytelling through Culinary Photography. Master culinary photography and storytelling, creating visually impactful food narratives with techniques in lighting, composition, and style.
Partial transcription of the video
“ The Narrative Now that we've learned about light, in this lesson, we're going to start developing our story, our narrative, starting with figuring out our brand personality and a bit about our brand identity. Let's start with brand identity. This is basically the way your company is perceived, its attributes, its truths, and the reason we're glad you exist. For the purposes of this course, our client is Ollie's, a Brooklyn based ice cream shop that serves humans and dogs. Ollie's is a family and pet friendly location and it stands for friendship and community. I would say these two really...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Specialization in Visual Storytelling through Culinary Photography
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Category
Culinary, Photography & Video -
Areas
Commercial Photography, Digital Photography, Food Photography, Food Styling, Instagram Marketing, Mobile Photography, Photo Retouching, Photomontage, Product Photography, Social Media

Domestika
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