Mobile Filmmaking Specialization for Professional Social Media Content

Course summary

• M1: Getting Inspired

  • Introduction

  • Influences | Pete Majarich

  • Influences | JRVISUALS

  • Influences | Cassius Rayner

  • Influences | That Iceland Guy

  • Influences | Anna Pepe

  • Influences | Canvas+Co

• M2: Introduction to Mobile Filmmaking

  • Introduction to Filmmaking

  • Why Film on a Smartphone?

  • The Composition

  • The Look

  • Getting Started and Coming up with Ideas

  • The Equipment

  • Planning the Shoot

  • Cast and Character

  • The Set

  • The Team

  • The Shoot

  • Editing 1

  • Editing 2

  • The Sound

  • Polishing Your Film 1

  • Polishing Your Film 2

  • Sharing Your Work

• M3: Professional Mobile Filmmaking for Social Media

  • Evolution of Advertising in Social Media

  • One-Man Band

  • Researching the Client

  • The Brief and The Idea

  • Script, Shot List, and Mood Board

  • Preparing Your Set in Style

  • The Final Image: Shots, Composition, and Light

  • Basic Settings: Your Tools

  • Introduction to Direction

  • Shooting a Commercial for a Beer Brand 1

  • Shooting a Commercial for a Beer Brand 2

  • Editing Basics

  • Editing Your Commercial 1

  • Editing Your Commercial 2

  • Final Touches

• M4: Mobile Filmmaking 101: Capture Stories With Your Phone

  • The Camera on a Mobile Phone

  • Complementary Equipment

  • Basic Camera Operation 1

  • Basic Camera Operation 2

  • Improving Your Camera Skills

  • Sound 1

  • Sound 2

  • Working on Your Concept

  • Writing Your Script

  • Production Paperwork

  • The Shoot

  • Transferring Your Footage

  • The Editing Process 1

  • The Editing Process 2

  • The Editing Process 3

  • The Editing Process 4

  • The Editing Process 5

  • Colour and Export

  • How to Share Your Film

• M5: Mobile Video Creation for TikTok and Instagram

  • Why Is Video Content So Important?

  • The Research Process

  • Planning and Filming

  • Music and Trending Sounds

  • CapCut: The Basics

  • How to Edit a Good Video

  • Creating and Editing Videos with Apps

  • The Basics

  • Editing Vertical Videos

  • Additional Tips for Better Vertical Videos

  • Making Transitions

  • Uploading the Project

  • Reviewing the Analytics

• M6: Instagram Videos: Capture Your Creative Process

  • Creating Content 1

  • Creating Content 2

  • Basics of Composition and Lighting

  • How to Develop the Visuals

  • Equipment and Materials

  • Setting up and Styling the Scene

  • The Flat Lay

  • A High-Angle Scene

  • Editing

  • Sharing Your Content on Instagram

• M7: Video Marketing Strategy: Create Ads for Instagram and TikTok

  • Why Video Ads Matter

  • Common Types of Videos

  • Organic vs. Paid Video

  • Who Are You Trying to Reach?

  • What Do You Want Them to Do?

  • Where Will You Reach Them?

  • Messaging Strategy and Storyboard

  • Selfie Style Ads

  • Product Style Ads

  • Editing Your Video Ads

  • Boosted Posts

  • Ad Manager Tools