About the video: The Message and the Audience
Overview
“First, I will talk about the message and the audience. Infographics are powerful. So we, as infographic creators, need to know what the message we want to deliver is. Since we are going to visualize information, we always have to consider the clarity of the message and, to do so, we need to especially consider who is going to read it.”
In this video lesson Domestika addresses the topic: The Message and the Audience, which is part of the Domestika online course: Information Design Specialization for Infographics and Visual Storytelling. Create engaging narratives with digital illustration and collage to craft captivating, informative data visualizations.
Partial transcription of the video
“The Message and the Audience In the last lesson, I talked to you about my influences. And in this lesson, I'm going to talk to you about the message and the audience. Before I talk to you about the message and the audience for infographics, I want to introduce you to the final project of this course. There are different kinds of infographics. Some are more qualitative and others more quantitative. But regardless of the kind of infographic that you're making, you need to think of it as a communication project. A quantitative infographic is based in data. It's based in numbers. You can measur...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Information Design Specialization for Infographics and Visual Storytelling
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Category
Design -
Areas
Digital Illustration, Graphic Design, Infographics, Information Design, Interactive Design

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