About the video: Font Personalities
Overview
“Letters are pretty much like humans: they come in different shapes and sizes. Their styles are so diverse and can be combined to create infinite possibilities. Their unique personality conveys much more than just information, and choosing the right font for your project is fundamental when you want to communicate what you are offering to the world. In this lesson, I will teach you how to understand the basics of fonts’ personalities to guide you in choosing the one your project deserves.”
In this video lesson Domestika addresses the topic: Font Personalities, which is part of the Domestika online course: Creative Lettering Specialization: Handcrafted Designs and Digital Innovation. Learn hand-painted sign creation by mastering lettering techniques, brush handling, and color application for unique signage.
Partial transcription of the video
“ FONT PERSONALITIES In this lesson, we will explore and try to understand the different personalities that fonts can have. In this example, I took the word "restaurant." Fonts convey a lot of information and not only to people who are sensitive or know about design. For example, I used to do this test with my granny. I was showing her different logos and I was asking her how she feels about them. What I found really interesting is that despite not having any design background, my granny for information grew up in the Swiss mountains, far away from anything artsy or designy, she still had c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Lettering Specialization: Handcrafted Designs and Digital Innovation
-
Category
Calligraphy & Typography -
Areas
Calligraphy, Digital Lettering, Hand Lettering, Lettering, Typography

Domestika
A specialization by multiple teachers
- 100% positive reviews (4)
- 344 students
- 89 lessons (16h 12m)
- 98 additional resources (55 files)
- Online and at your own pace
- Audio: English, Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas