Color Applied to Graphic Design
Color and communication
A course by Leire y Eduardo , Professors of Graphic Design
About the video: Color and communication
Overview
“In this lesson we present different analyzes, of a semiotic nature, to show examples of the sense of color in graphic communication.”
In this video lesson Leire y Eduardo addresses the topic: Color and communication, which is part of the Domestika online course: Color Applied to Graphic Design. Learn the communicative value of color and apply it to your design projects.
Partial transcription of the video
“In this lesson, we will delve into the course content, and to do so, we would like to share some initial thoughts regarding the role of color in graphic design. We will share our thoughts on color as a sign. of design. Let's look at it. The initial thought we will present in this course is undeniable. A graphic design process necessarily includes the use of colors. and starting from the idea that graphic design is about visual communication, we must understand from the outset that this use of colors refers to intentions and communicative functions. On the significance of color in visual com...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Color Applied to Graphic Design
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Category
Design -
Areas
Color Theory, Design, Design Management, Graphic Design
Leire y Eduardo
A course by Leire y Eduardo
Leire Fernández has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among her subjects, she specializes in editorial design, visual identity, and design professionalization and management.
Eduardo Herrera has a doctorate in fine arts and is a professor of graphic design at the University of the Basque Country (UPV/EHU). Among his subjects, he specializes in editorial design, typography, and visual identity.
Together they co-direct the graphic design and typography research group Letraz at the UPV/EHU. Both have published multiple books, most notably Diseño de cubiertas de libros: Recursos de retórica visual (Editorial Síntesis), Un proceso creativo en el diseño gráfico de carteles (Servicio Editorial - UPV/EHU), and Historias que marcan: Origen y significado de 50 marcas gráficas (Editorial GG).
Throughout their careers, they've collaborated on graphic design projects in a variety of fields, mainly in publishing, typography, poster design, and corporate visual identity, which have earned them awards such as the Klap Platinum award for the best font design, the Anuaria de Oro for the best design of an editorial publication, the Juan de Yciar Award for editorial quality, and the Letra de Plata in visual and graphic communication for the best coverage of an event.
They also organize and teach numerous courses, workshops, and conferences, including the Taller de Diseño Gráfico de los Cursos de Verano at the UPV/EHU in San Sebastián, as well as the Congreso de Diseño Gráfico and the Jornadas de Caligrafía in Arantzazu.
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- 24 lessons (4h 59m)
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- Level: Beginner
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