Learn the communicative value of color and apply it to your design projects
Color is not only a companion of the forms, this can be a significant fundamental element in a graphic design and visual communication project. Leire Fernández and Eduardo Herrera are doctors of Fine Arts and university professors and researchers specialized in graphic design. They teach disciplines such as editorial graphics, visual identity, typography, professionalization and design management, among others, and in this course they will teach you the functions and variables of color applied to graphic design.
You will learn to appreciate and know, through an analytical and practical approach, the communicative resources of color for a better understanding of the functioning of images in our visual communicative environment.
About this course
You will begin by knowing Leire and Eduardo, they will show you those references and experiences that have determined the conviction of their ideas when it comes to teaching and resorting to color in their teaching and professional work.
Next, they will explain to you how the act of designing implies the use of color and therefore, the application to this process of its communicative functions. To do this, they will show you how color exerts a triple power over people: the power to impress, since color manifests itself by attracting the attention of the observer; the power of expression, since color expresses a meaning and provokes an emotion; and building power, since color has its own meaning, capable of constructing the communicative graphic language of an idea itself.
You will learn to assess the potential of meaning production through color, identifying the functions and variables that it encompasses in the design process; something that will surely be essential in your own work.
In an analytical and practical way, at the hands of Leire and Eduardo, you will come to understand the intentional sense of color in a wide variety of graphic products: graphic identity marks, posters, book covers, signage systems, packaging , diagrams, etc.
In short, with this course you will be able to adequately consider the optical, expressive, psychological, symbolic, plastic, cultural, emblematic, conventional, etc. values that allow you to act responsibly and consciously, the true communicative needs of people.
What is this course's project?
You will perform color analysis exercises on different graphic products; an analytical and practical process of applying color in a work of personal graphic creation or the redesign of color in a work designed by another person.
Who is it for?
To designers, illustrators, photographers, visual artists, teachers of plastic arts and design, or to any person, professional or beginner, who is looking for the most effective way to communicate ideas through color.
What you need
It is recommended - although not essential - to have basic knowledge of Adobe Photoshop and Adobe Illustrator. Regarding the materials, you will need a computer in which you must have installed the design programs that you will use to create your final project.
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Leire Fernández is a doctor of Fine Arts and a professor of graphic design at the University of the Basque Country (UPV / EHU). In his university teaching work he teaches the disciplines of editorial graphics, visual identity and professionalization and design management.
Eduardo Herrera is a Doctor of Fine Arts and professor of graphic design at the University of the Basque Country (UPV / EHU). In his university teaching work he teaches the disciplines of editorial graphics, typography and visual identity.
Together they co-direct the research group in graphic design and typography 'Letraz' of the UPV / EHU. They have published several books, among which stand out 'Design of book covers. Resources of visual rhetoric '(Editorial Síntesis),' A creative process in graphic poster design '(UPV / EHU Editorial Service) or' Stories that mark. Origin and meaning of 50 graphic brands' (Editorial GG).
They develop graphic design projects, mainly in the field of publishing, typography, poster design and corporate visual identity; works that have been recognized with various awards such as the international 'Klap Platinum' for the best typeface design for text, the 'Gold Yearbook' for the best design of an editorial publication, the 'Juan de Yciar Award' for editorial quality or the 'Silver Letter' of Visual and Graphic Environment Communication to the best coverage of an event.
In addition, they organize and teach numerous courses, workshops, conferences, etc., among which the Graphic Design Workshop of the Summer Courses of the UPV / EHU in San Sebastián, the Congress of Graphic Design or the Calligraphy Days in Arantzazu .