Visual Storytelling for Your Personal Brand on Instagram
Plan and Materials
A course by Marioly Vázquez , Photographer and Designer
About the video: Plan and Materials
Overview
“One of the most important things when creating our content is planning. In this lesson I will teach you step by step how I plan my content creation, using as an example a trip to Georgia. You can apply these steps if you are going to create a story or create content outside your city.”
In this video lesson Marioly Vázquez addresses the topic: Plan and Materials, which is part of the Domestika online course: Visual Storytelling for Your Personal Brand on Instagram. Develop a visual strategy to create an engaging and relatable narrative.
Partial transcription of the video
“Planning and materials When we have a project in mind, It is important to plan as much as possible. When I travel, I really like to investigate the place where I will go. When I do sessions for my clients, I really like to investigate the brand from before, make a mood board, find a location and even plan the shots from before. Planning helps us avoid future problems. This does not mean that everything will work out, we may find stones along the way, That is why it is important to be flexible and know how to improvise. In that case, the planning will revolve around to the final storytelling...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Storytelling for Your Personal Brand on Instagram
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Instagram, Instagram Marketing, Mobile Marketing, Narrative, Social Media, Storytelling
Marioly Vázquez
A course by Marioly Vázquez
Marioly Vázquez is a Mexican photographer and stylist who works and lives in London. There, she runs her boutique studio Maria Marie, which specializes in creating visual stories to bring brands to life. As a self-described ‘restless creative’ she has explored a variety of creative disciplines from graphic design and branding, to illustration and poetry. She also has a master’s degree in art management.
Marioly has written and published her own book, Pastel Moods, and hosts workshops to help creatives build a powerful online presence and connect with their audience. She has worked with both start-ups and well-known brands including Dyson, Ford, Issey Miyake, Dior, and Adobe.
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