Create Fashion Illustrations
Developing Your Style and Creative Process
A course by Josefina Fernandez , Fashion Illustrator and Designer
Joined August 2020
About the video: Developing Your Style and Creative Process
Overview
“First of, I'll talk about how I created my personal illustration style by combining a few of my favorite things. I’ll invite you to reflect on your favorites and how to explore and find your voice. Then, I’ll take you along every step of my creative process from start to finish. ”
In this video lesson Josefina Fernandez addresses the topic: Developing Your Style and Creative Process, which is part of the Domestika online course: Create Fashion Illustrations. Fashion illustration techniques using markers, watercolors, gouache for rendering fabrics and textures, plus marketing and online business tips.
Partial transcription of the video
“In this lesson, I will be sharing how I created my personal illustration style by combining a few of my favorite things. Most of my illustrations share similar features and characteristics. Basically, it's everything I like. Put in a blender. in a way. A few of the features they share are their big hair, basically it's anime inspired, I like pink a lot, so I incorporate a lot of that in my work. I love for them to have natural pink hair. The type of stylization that they have, the same ratio, that's what I tend to use. There's a few variations of it, but basically that's how most of them lo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Create Fashion Illustrations
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CategoryFashion
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AreasFashion Illustration

Josefina Fernandez
A course by Josefina Fernandez
Josefina Fernández, a distinguished Fashion Illustrator and Designer, hails from Buenos Aires, Argentina, currently residing in Chicago. Her artistic journey began in her childhood, where her fascination with creating unique universes on paper laid the foundation for her vibrant career. Studying Fashion Design in Buenos Aires, Josefina honed her skills and later shared her expertise as an assistant professor at her alma mater. Her tenure in the fashion industry, coupled with her passion for travel as a flight attendant, enriched her artistic perspective, ultimately leading her to establish her own illustration business in Miami.
Josefina's distinctive style blends elements from pop and Japanese cultures, evident in her collaborations with renowned brands such as Dior, Bloomingdale’s, and Lexus. Her work, celebrated for its vivid colors and dynamic compositions, has been showcased in exhibitions and featured on platforms like Adobe's blog. Josefina's dedication to her craft is evident in her ability to transform everyday moments into captivating illustrations. She continues to inspire aspiring illustrators by sharing her knowledge and experience, encouraging them to discover their unique artistic voices.
- 100% positive reviews (9)
- 686 students
- 18 lessons (3h 37m)
- 29 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
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