UX Fundamental Principles

A course by Strike Heredia
Graphic designer. Lima District, Peru.
Joined June 2017
, Graphic designer

Learn to analyze digital products to optimize the user experience

  • Spanish with subtitles in English
  • 93% Positive reviews (160)
  • 2615 students
UX Fundamental Principles

Learn to analyze digital products to optimize the user experience

Spanish with subtitles in English
  • 93% Positive reviews (160)
  • 2615 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 16 Lessons (1h 55m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

If something unites all the companies in the world, it is the need to optimize the user experience in order to obtain better results and achieve its objectives. Carlos Heredia, better known as "Strike", has spent years dedicating himself to the design, creativity and strategy of all types of consumer brands and making the UX the base on which to build the creation of digital products.

In this introductory course you will learn the basic concepts of the user experience and you will have at your disposal the key tools to develop a professional UX report.

About this course

Course table of contents

  • U1
    U1. Learn more about me
  • U2
    U2. Introduction to the UX
  • U3
    U3. Analyzing a web page
  • U4
    U4. Introduction to analytics
  • U5
    U5. Final report
  • FP
    FP Final Project
View details

You will begin by knowing the work of Strike, who will also speak to you about what inspires him most, his professional career in areas such as design and advertising, and his most important projects.

You'll get started in the User Experience Design, by knowing what UX is and what is not, debunking some myths and common beliefs. You'll see some of the most important concepts, know the research process and understand how UX can help both the client and the company.

You will learn to analyze a web page through design and usability patterns. You will analyze principles of interaction design, hierarchies and positioning of elements and components, and web writing. In addition, you will see how to make Heuristic evaluations, what it is and how you can take advantage of it for your web project.

Strike will give you an introduction to analytics. You will see how to extract information with some tools from the web and also, with Google Analytics functions to obtain more relevant information.

Finally, you will learn everything you need to write a professional UX report and give you some tips and recommendations for your project.

What is this course's project?

Taking as a reference a real web, you will use everything you have learned to make a UX report and propose improvement points.

Projects by course students

Who is it for?

To people who want to get started and learn some UX basic concepts to create solid user experiences.

What you need

No prior knowledge of any kind is necessary, since Strike will give you the guidelines to create a UX report from scratch.

With regard to materials, you will only need a computer with an internet connection. All the apps and programs that you will use during the course are online , so you will not need to install anything.


2615 Students
160 Reviews
93% Positive ratings

Strike Heredia

A course by Strike Heredia

Graphic designer

Carlos Heredia, better known as Strike, is a native of Peru and has more than 12 years of experience in advertising, performing in the digital world. He has worked in agencies such as McCann, JWT, Ogilvy, Havas, FCB Mayo, Mr. Burns, Wunderman for a number of brands, including: Brahma, Bosch, Nestle, Movistar, Interbank, Motorola, Starbucks, Cristal or San Mateo.

He is currently manager of innovation and user experience at Eureka Crew, a digital transformation consultancy. He is a collaborator of RoastBrief Mexico and professor of creativity at Miami Ad School.


  • U1

    Learn more about me

    • Presentation
    • Influences
  • U2

    Introduction to the UX

    • What is UX?
    • Denying myths and digital rumors
    • Understanding people
    • Understanding the business
  • U3

    Analyzing a web page

    • Aligning objectives and goals
    • Analyzing principles of interaction designs
    • Architecture
    • Language and web writing
    • Heuristic evaluation
  • U4

    Introduction to analytics

    • Data as help to improve experiences
    • Analytics for web
    • Google Analytics to discover more data
  • U5

    Final report

    • Structure of the report
    • Final notes
  • FP

    Final Project

    • Final project

This Is What Domestika Courses Are Like

  • Learn at Your Own Pace

    Enjoy learning from home without a set schedule. You set your own timetable.

  • Learn From the Best

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Expert Instructors

    Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.

  • Certificate

    Certificates in all courses: when you complete a course you will get a personalized certificate signed by the teacher so that you can share it.

  • Front Row Seats

    Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.

  • Share Knowledge

    Ask questions, request feedback, offer solutions. Share learning with other students in the community.

  • Creative Community

    More than 5M creatives and growing. Domestika is the place to share and learn what you love.

  • Professionally Developed Courses

    We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

UX Fundamental Principles. A Design course by Strike Heredia

UX Fundamental Principles

A course by Strike Heredia
Graphic designer. Lima District, Peru.
Joined June 2017
  • 93% Positive reviews (160)
  • 2615 students