UX Fundamental Principles

A course by Strike Heredia
Graphic designer. Lima District, Peru.
Joined June 2017
, Graphic designer

Learn to analyze digital products to optimize the user experience

  • Spanish with subtitles in English
  • 93% positive reviews (192)
  • 3450 students

Learn to analyze digital products to optimize the user experience

Spanish with subtitles in English
  • 93% positive reviews (192)
  • 3450 students
  • 16 lessons (1h 55m)
  • 6 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

If something unites all the companies in the world, it is the need to optimize the user experience in order to obtain better results and achieve its objectives. Carlos Heredia, better known as "Strike", has spent years dedicating himself to the design, creativity and strategy of all types of consumer brands and making the UX the base on which to build the creation of digital products.

In this introductory course you will learn the basic concepts of the user experience and you will have at your disposal the key tools to develop a professional UX report.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Learn more about me
  • U2
    U2. Introduction to the UX
  • U3
    U3. Analyzing a web page
  • U4
    U4. Introduction to analytics
  • U5
    U5. Final report
  • FP
    FP Final project
View details

You will begin by knowing the work of Strike, who will also speak to you about what inspires him most, his professional career in areas such as design and advertising, and his most important projects.

You'll get started in the User Experience Design, by knowing what UX is and what is not, debunking some myths and common beliefs. You'll see some of the most important concepts, know the research process and understand how UX can help both the client and the company.

You will learn to analyze a web page through design and usability patterns. You will analyze principles of interaction design, hierarchies and positioning of elements and components, and web writing. In addition, you will see how to make Heuristic evaluations, what it is and how you can take advantage of it for your web project.

Strike will give you an introduction to analytics. You will see how to extract information with some tools from the web and also, with Google Analytics functions to obtain more relevant information.

Finally, you will learn everything you need to write a professional UX report and give you some tips and recommendations for your project.

What is this course's project?

Taking as a reference a real web, you will use everything you have learned to make a UX report and propose improvement points.

Projects by course students

Who is this online course for?

To people who want to get started and learn some UX basic concepts to create solid user experiences.

Requirements and materials

No prior knowledge of any kind is necessary, since Strike will give you the guidelines to create a UX report from scratch.

With regard to materials, you will only need a computer with an internet connection. All the apps and programs that you will use during the course are online , so you will not need to install anything.


3450 Students
192 Reviews
93% Positive ratings

Strike Heredia

A course by Strike Heredia

Teacher Plus
Graphic designer

Carlos Heredia, better known as Strike, is a native of Peru and has more than 12 years of experience in advertising, performing in the digital world. He has worked in agencies such as McCann, JWT, Ogilvy, Havas, FCB Mayo, Mr. Burns, Wunderman for a number of brands, including: Brahma, Bosch, Nestle, Movistar, Interbank, Motorola, Starbucks, Cristal or San Mateo.

He is currently manager of innovation and user experience at Eureka Crew, a digital transformation consultancy. He is a collaborator of RoastBrief Mexico and professor of creativity at Miami Ad School.


  • U1

    Learn more about me

    • Presentation
    • Influences
  • U2

    Introduction to the UX

    • What is UX?
    • Denying myths and digital rumors
    • Understanding people
    • Understanding the business
  • U3

    Analyzing a web page

    • Aligning objectives and goals
    • Analyzing principles of interaction designs
    • Architecture
    • Language and web writing
    • Heuristic evaluation
  • U4

    Introduction to analytics

    • Data as help to improve experiences
    • Analytics for web
    • Google Analytics to discover more data
  • U5

    Final report

    • Structure of the report
    • Final notes
  • FP

    Final project

    • Final project

What to expect from a Domestika course

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    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
UX Fundamental Principles. Design, Web, and App Design course by Strike Heredia

UX Fundamental Principles

A course by Strike Heredia
Graphic designer. Lima District, Peru.
Joined June 2017
  • 93% positive reviews (192)
  • 3450 students