Learn to analyze digital products to optimize the user experience
If something unites all the companies in the world, it is the need to optimize the user experience in order to obtain better results and achieve its objectives. Carlos Heredia, better known as "Strike", has spent years dedicating himself to the design, creativity and strategy of all types of consumer brands and making the UX the base on which to build the creation of digital products.
In this course you will discover the basic concepts of the user experience and you will have at your disposal all the tools to learn how to develop a professional UX report.
What's included in this course?
You will begin by knowing the work of Strike, who will also speak to you about what inspires him most, his professional career in areas such as design and advertising, and his most important projects.
Then you will discover what UX is and what it is not, dismantling some common myths and beliefs. You will see some of the most important concepts of the subject, you will look at the research process and you will understand how the UX can help both the client and the company.
You will learn to analyze a web page through design and usability patterns. You will analyze principles of interaction design, hierarchies and positioning of elements and components, and web writing. In addition, you will see how to make Heuristic evaluations, what it is and how you can take advantage of it for your web project.
Strike will give you an introduction to analytics. You will see how to extract information with some tools from the web and also, with Google Analytics functions to obtain more relevant information.
Finally, you will learn everything you need to write a professional UX report and give you some tips and recommendations for your project.
What is this course project about?
Taking as a reference a real web, you will use everything you have learned to make a UX report and propose improvement points.
Who is it aimed at?
A designers, analysts, planners , programmers, marketing professionals and anyone who wants to learn some of the basic concepts of UX essential to connect with the user.
No prior knowledge of any kind is necessary, since Strike will give you the guidelines to create a UX report from scratch.
With regard to materials, you will only need a computer with an internet connection. All the apps and programs that you will use during the course are online , so you will not need to install anything.
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Carlos Heredia, better known as Strike, is a native of Peru and has more than 12 years of experience in advertising, performing in the digital world. He has worked in agencies such as McCann, JWT, Ogilvy, Havas, FCB Mayo, Mr. Burns, Wunderman for a number of brands, including: Brahma, Bosch, Nestle, Movistar, Interbank, Motorola, Starbucks, Cristal or San Mateo.
He is currently manager of innovation and user experience at Eureka Crew, a digital transformation consultancy. He is a collaborator of RoastBrief Mexico and professor of creativity at Miami Ad School.