Digital marketing strategy to launch products or services

Digital marketing actions to promote a product or service launch (TBD)

“I want to thank you for completing this course with me. It makes me very happy to know that you are one step closer to achieving your objectives with your brands, but above all, to having better knowledge in the development of your strategy. There are many paths, and although they all seem to take you to the same place, the idea is that they do so successfully. I want to give you some advice before saying goodbye, so that you can have them at hand and use them whenever necessary: 1. Don't compare yourself. Benchmarking other brands helps you know where your competition is and the current state of the market, but it will not give you information beyond what others are doing and what you could do. Better, spend that time listening and looking for what is trending, what users prefer, use your resources to improve your product and listen to your customers, they know better than anyone what they need from you. 2. Don't be afraid to fail. If a piece of content did not do well, change the form but not the objective. Liking a post is very easy, but making that like become something more is the goal to follow. 3. Don't focus your strategy on followers. People prefer the authentic to the popular. Yes, I know that some still trust the number of followers, but why do you want 100 thousand followers vs 10 likes and 1 comment on a photo? People realize it. What good is popularity if you're not generating conversions? 4. Turn it over. If you feel that you are not on the right track, go back to the point where you felt most comfortable. Disconnect to connect. Sometimes inspiration comes in the simplest and most everyday moments. Read a book, go for a walk, watch a series. Call on the muse of creativity and have fun in the process of creating your strategy. 5. It's time to create your project. I recommend that you do it your way, with your style and that you do not use the examples I gave you so that it can be something yours and personal. ------- THESE ARE THE IMPORTANT STEPS YOU MUST TAKE IN YOUR PROJECT ------- 1.- Choose which product or service you want to work on 2.- Download your work plan and customize it based on the objectives you want to meet. Ex: Month: January, Product or service: finance courses for beginners, Objective: Fill the 50 places in the course / Awareness and Conversion. Each column will focus on creating a reach and sales strategy 3.- Based on your method, complete the information of the columns that are priority and develop their contents for programming and publication. 4.- Mark in color those contents that will be pillars for your strategy, Ex: the slogan of your course, the course flyer, the sales link. 5.- Finally, finish the work plan thinking about the needs of your users, creating a list of keywords and hashtags related to your product or service. Ex: learn to save once and for all #livewell #travelnever #fulfillyourdreams. Give it the final touch and that's it! publish your first content. Remember that we have a forum, where you can comment on the work of your colleagues, give them feedback and receive comments on yours, to find out how you can improve. It is always good to know the opinion of others. ”

Partial transcription of the video

“I want to thank you for completing this course with me. It makes me very happy to know you're one step closer to achieving your goals with your brands. but especially gaining a better understanding in developing your strategy. There are many paths and seem to lead to the same place. the idea is for them to succeed. Before I say goodbye. here's some advice. Keep it handy to use whenever needed. This way. you'll always be prepared for any situation. Don't compare. Analyzing your competition helps you grasp your brand’s position and the current market conditions. However. this approach doesn’t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital marketing strategy to launch products or services

• Level: Beginner
• 100% positive reviews (59)
• 5116 students
• 4 units
• 13 lessons (1h 26m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Marketing, Social Media