Digital marketing strategy to launch products or services
A course by Jimena GadeaDigital marketing expert
A course by Jimena Gadea, Digital marketing expert
Boost your brand with Jimena Gadea's course: digital marketing strategies to highlight your product or service.
In this course, Jimena Gadea, a digital marketing expert with an impressive track record working with renowned brands and international artists, will guide you through the essential strategies to position products or services in the digital world.
Immerse yourself in an educational experience where the main focus is understanding the needs of the audience and how to communicate effectively to build strong, long-lasting relationships.
You will learn to personalize your message and create a unique identity for your brand, using digital tools and proven techniques to capture the attention of your target audience and turn your ideas into tangible successes.
What will you learn in this online course?
13 lessons & 14 downloads
Your work plan
4 minutes, 14 seconds
How to put together the work plan
5 minutes, 53 seconds
Speaking the same language
8 minutes, 32 seconds
The benefits of a good ally
6 minutes, 2 seconds
What is my brand?
4 minutes, 42 seconds
Calibrate your compass, first step to work on your plan
7 minutes, 16 seconds
What's included in this course?
To begin, you will familiarize yourself with the fundamentals of digital marketing, exploring the key concepts and the most effective tools to take the first steps towards success.
Next, you will delve into the analysis of your audience and your brand, identifying the problem that your product or service seeks to solve. Next, creating a captivating message will be at the center of your learning, designing communication that resonates and creates authentic connections with your followers.
Lastly, you will focus on measuring and optimizing your strategy, learning to adjust your actions based on performance and market responses, ensuring that your marketing plan is not only effective, but also sustainable and scalable.
What is this course's project?
The final project will consist of developing a complete digital marketing strategy, from initial concept to execution.
You will create a content grid adapted to your audience, focusing on positioning your product or service effectively and authentically.
Projects by course students
Who is this online course for?
This course is designed for entrepreneurs, content creators, and marketing professionals looking to delve deeper into digital marketing techniques to successfully position their products or services.
It is ideal for those who want to learn how to connect meaningfully with their audience and build lasting relationships through personalized digital strategies.
Requirements and materials
You will need an open mind and the desire to learn how to connect with your audience more effectively. Being willing to experiment with new ideas and strategies will be essential, as will the willingness to apply the knowledge acquired in real projects.
Reviews
- 4 months ago
Excelente curso.
- 6 months ago
No me gustó. Se puede encontrar la misma información gratis en YouTube.
- kacevedohPLUS9 months ago
Muy buen curso, y la profesora es clara y de muy buena calidad. Gracias
- 9 months ago
Il corso è per un livello molto base. Forse a causa della scarsa traduzione (italiana) tramite intelligenza artificiale, alcuni passaggi sono poco chiari o inutili. Apprezzo l'esempio pratico dei saponi della docente Gadea, tuttavia il riscontro pratico è limitato al Piano di Lavoro (Piano Editoriale), che rimane una panoramica e non fornisce effettivamente un metodo. Ahimé, gli esercizi servono a creare community, interazioni al corso, ma nulla più. Consiglio? Neofiti Sì, altri No.
- 9 months ago
muy interesante
Content
- U1
Introduction
- Presentation
- Influences
- U2
Your first speed date
- Your work plan
- How to put together the work plan
- Speaking the same language
- The benefits of a good ally
- U3
Relationship status: we have something serious / What are we?
- What is my brand?
- Calibrate your compass, first step to work on your plan
- The first 3 seconds
- Your method
- U4
The relationship cycle
- Test, measure and repeat
- Feedback
- Start again
- FP
Final project
- Digital marketing actions to promote a product or service launch (TBD)
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is aimed at artists, brands, entrepreneurs, and anyone interested in learning how to sell products, concerts, or events and connect with audiences through digital strategies and tools on social media.
No prior experience is needed. The course covers everything from key concepts to advanced strategies, perfect for those starting out or looking to sharpen their digital marketing and social media skills.
You’ll learn to use tools like Facebook, Instagram, Twitter, Metricool, Hootsuite, Sprout, and Sprinklr to manage campaigns, track results, and optimize your digital presence.
You’ll learn how to design content strategies, structure campaigns, create content calendars, write compelling copy, analyze metrics, and segment audiences to boost reach and sales on social media.
Yes, the course includes specific strategies to promote and sell concerts and events online through campaigns on Facebook, Instagram, and Google, plus live streaming techniques.
The course teaches you how to communicate eco-friendly values, identify the needs of sustainable customers, and develop responsible brand strategies aligned with sustainability.
You’ll learn techniques for writing clear, persuasive, and creative posts, optimizing tweets, avoiding clickbait, and crafting effective calls to action that resonate with your audience.