Creative Portfolio with Own Identity
Art direction
A course by Futura , Design Studio
About the video: Art direction
Overview
“We will tell you about our pre-session process. First we will look for the visual inspiration that will help us define the art direction of our photographs and then, we will land all these ideas in sketches that will show how we want each of our shots to be.”
In this video lesson Futura addresses the topic: Art direction, which is part of the Domestika online course: Creative Portfolio with Own Identity. Learn to document, present, and edit your projects professionally.
Partial transcription of the video
“Hi, I'm Mitch, and within three, I have been in Futura for almost four years, I have done from "branding", art direction for portfolio, production, post-production, and a bit of everything. For example, in Futura we have, I don't know, ten, twenty projects of cafeterias and not for that reason our photos they will be the same. Each one must have their style and direction and each one must stand out from the others. Since we are... making the effort to comment on a project, let's try to achieve things that cannot be achieved in Photoshop. For example, take care of lighting, the frame, add el...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Portfolio with Own Identity
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Category
Design -
Software
Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Creativity, Design, Portfolio Development
Futura
A course by Futura
Futura is a creative studio based in Mexico City. Founded in 2008, its mission is to transform traditional forms of design and rethink the way it's used in Mexico.
Their work is the result of constant experimentation; they believe in creativity above all else and how it can be translated not only into images, but also into objects and spaces. The essence of Futura is the fusion of perfection with chaos.
They have extensive experience in branding and have collaborated on a range of projects for restaurants, bars, food brands, and even fashion, in places like Los Angeles, Paris, Kuwait, Spain, Tokyo, and more.
- 96% positive reviews (163)
- 3,477 students
- 13 lessons (2h 14m)
- 13 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Photoshop
