Explora diferentes estilos expresivos para dar vida a tus letras
Alex Trochut is one of the best known and recognized exponents in the art of typography worldwide, having worked from his studio for clients such as Apple, Nike and Coca-Cola.
Lettering is the specialty of Alex and in this Domestika course, he will teach you to generate expressiveness and bring your lyrics to life by exploring different artistic styles. Discover the potential of words as a visual medium and explore the limits of language until text and image become a single enlightened expression.
What's included in this course?
You'll start meeting Alex, his work and some of his heroes, influences and references. Then you will make a small tour of everything you will learn in the course.
Before getting to work, Alex will give you a brief introduction to the script lettering , through its history, its great exponents and some theoretical bases. Afterwards, he will choose the word with which he will work during the course and will encourage you to do the same.
Do you already have your word? The first style of illustration you will experience is called inking . Alex will give you a lot of examples of pieces made in this style to then move to the approach in pencil and its vectorization. You will give light and volume to your word through the use of mergers in Adobe Illustrator.
In the next unit you will learn about the style of illustration op-art , an artistic current that tries to create optical effects that foster the illusion of movement.
Then you will learn about the style of illustration ribbons , the favorite of Trochut and that, as the name implies, is inspired by the movement of a ribbon or ribbon. You will learn examples of this style before vectoring your own strokes and working them in Adobe Illustrator.
The last lesson of the course is a little extra, in which Trochut will put aside the vectoring software to move to Cinema 4D and give more life to the words through a series of 3D exercises.
You will learn to mold your 3D letterings, using Cinema 4D and OctaneRender before making some small final adjustments in Adobe Photoshop to export your project.
What is this course project about?
You will do the lettering to apply in the visual key of a poster, album cover or the support of your preference.
Who is it for?
Any creative who wants to express themselves and have fun doing letters.
You will need a computer with Adobe Illustrator and, optionally, Cinema 4D.
As for materials, you must have pencil, paper, markers and brushes.
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Alex Trochut was born in Barcelona (Spain) in 1981. He studied at Elisava Escola Superior de Disseny before setting up his own studio in Barcelona. He currently lives in New York (USA) where he works as a designer, illustrator and typographer for a diverse range of clients such as Nike, Adidas, The Rolling Stones, Katy Perry and Coca-Cola.
His work has been recognized internationally, with appearances in magazines and publications around the world. He has given talks and has been honored by the Art Directors Club, the Type Directors Club, Creative Review, Cannes, Clio, D & AD, among many others.