Furniture and Object Design for Beginners
To look for references! Let's investigate the market?
A course by Juan Pablo Fuentes , Industrial Designer
Joined July 2018
About the video: To look for references! Let's investigate the market?
Overview
“Through visual referents, I will explain how to develop a simple and quick visual analysis of what is happening in the market, and identify the difference between design in MODA mode (the current) or TRENDS mode (future).”
In this video lesson Juan Pablo Fuentes addresses the topic: To look for references! Let's investigate the market?, which is part of the Domestika online course: Furniture and Object Design for Beginners. Learn to design a set of furniture and objects from the concept to the model.
Partial transcription of the video
“In this lesson I will teach you to look for references, the difference between fashion and trend and we will develop a small market research. What is a reference? Technically, it is a thing taken as referred or another model. But, more simply, It's something that generates content for you that gives you a pause, that they give you a point, That generates a north. For example: for me, A reference is Neruda. So when I develop a piece of furniture in wood, I don't know, I imagine Chile, the coast ... Another example may be when you make costumes and you like to make clothes, it could be ... I ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Furniture and Object Design for Beginners
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Category
Design -
Areas
Furniture Design & Making, Industrial Design, Retail Design

Juan Pablo Fuentes
A course by Juan Pablo Fuentes
Juan Pablo Fuentes is an industrial designer from Diego Portales University, Santiago de Chile. Founder of the FUENTES+ASOCIADOS brand in 1997, he's developed projects for clients such as: WOOL, CODELCO, MIDEPLAN Government of Chile, COINTER Chile and Spain, VESTO de Arauco, among others.
In 2008, he founded CÓMODO, a pioneering design store focused on the production, manufacturing, and marketing of Chilean designs. He currently collaborates on the editorial project Nuevos Creativos Chilenos, which focuses on showcasing the best talent of the last ten years of design in different specialties; Products (2015), Clothing (2017) and Graphic Design (2019). In 2017, he founded END—Espacio Nacional de Diseño—the first design gallery in Chile, a space to promote, share, and market limited design pieces and design series.
Within the academic field, he is a professor at various Chilean universities, and between 2010 and 2014, he was Director of the School of Design at the Universidad de las Américas (UDLA). He has participated in exhibitions, fairs, conferences, and seminars in Chile and abroad (Argentina, Colombia, Spain, England, Italy, and Peru). What's more, he was involved in developing the radio program on Chilean design called Design for All.
Among his most important awards are the Avonni Award for Kitchen Design (2017), the Innovation in Design Award from the Ministry of Culture (2016), the Designer of the Year Award from ED magazine (2012), and the Fondart Book Contest Prize for Nuevos Creativos Chilenos (2015-2017).
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