Design Fundamentals: An Introduction to Furniture Design

Market Research and Inspiration

A course by Lorenz+Kaz , Furniture, Product, and Interior Design Studio

100% positive reviews (23)

1,964 students

Audio: English

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About the video: Market Research and Inspiration

Overview

“In this lesson, we will explain why we think initial research is very important and how research changes as the project progresses. What is the difference between reference and inspiration? Where do I find it and what do I do with it? We will use our 20.20 chair to explain which references and inspirations led to the first idea. ”

In this video lesson Lorenz+Kaz addresses the topic: Market Research and Inspiration, which is part of the Domestika online course: Design Fundamentals: An Introduction to Furniture Design. Discover the basics of furniture design and how to create unique pieces that invite comfort and style in your home..

Partial transcription of the video

“After we set the frame and our briefing in the last lesson, in this lesson now, we want to do some market research, understand what's out there, get some inspiration, some references, and really get into the project. For us, with each project, it's really important to learn what's on the market, what is out there, what has been out there in the past. So what we usually do, we do quite an excessive research in many different fields to understand what is there and what we can actually do to be different. There are a lot of websites out there like Architonic, Archiproducts, or Style Park, and ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design Fundamentals: An Introduction to Furniture Design

Level: Beginner
100% positive reviews (23)
1964 students
5 units
20 lessons (4h 31m)
3 downloads

Category
Design
Software
KeyShot, Rhino
Areas
Furniture Design & Making, Industrial Design, Product Design

Lorenz+Kaz

A course by Lorenz+Kaz

Teacher Plus

Furniture, Product, and Interior Design Studio

Catharina Lorenz and Steffen Kaz are internationally renowned designers with a combined experience of nearly 30 years. Founders of the Lorenz + Kaz studio based in Milan, they have established themselves as experts in furniture, product, and interior design. Their illustrious career includes collaborations with esteemed companies and recognition such as the Red Dot Design Award and the DePadova Good Design Chicago Athenaeum award.

Specializing in chair design, Catharina and Steffen have crafted over 30 unique chair designs, many of which have become modern classics in the world of design furniture. Their innovative and iconic creations have been showcased at prestigious events like the Salone del Mobile in Milan and the Cologne Furniture Fair. With a strong focus on aesthetics, functionality, and cultural significance, their designs reflect a deep understanding of the impact furniture has on our daily lives.