The Narrative Web: storytelling applied to UX/UI design

As UX/UI designers, we often fall into the trap of just making things “work” — focusing only on structure, usability, and goals.
And in that process, we lose sight of the human essence behind it all.
“La red narrativa” by Chiara Aliotta helped me reconnect with that sensitivity.
It gave me space to reflect, to feel again, and to design with more soul.

Beautiful! Thank you so much for putting this together. It is easy to follow and can be implemented as you navigate it. I will use it wisely and be an ethical storyteller as advised >:D<!

This is really one of the most straightforward courses i've done on Domestika. If youre interested in deciding which content to put on your website this really puts things into perspective.Im amazed at how much easier I can put together content now..Great course!

Ótimo curso apresentando o poder do storytelling para além do UX.

What a lovely person Chiara is! A great course, full of insights and practical techniques. Nicely structured, and fully understandable. Thank you! :)

La profesora es muy inspiradora en su curso, visita su portafolio es nspirador

The course seem to have a strong and robust foundation for anyone who want to excel at applying storytelling to Web design and ux projects

The course seem to have a strong and robust foundation for anyone who want to excel at applying storytelling to Web design and ux projects

The course is instructive and the Chiara's story is a such an inspiration for junior designers. By the way, the course is basically centred on user retention. This is an often undervalued aspect among UX/UI Designers. We need to create user engagement, a story with users, a narrative thread that connects with users emotionally. Chiara is an excellent teacher, especially when she shares her design methods. She was able to take me out of the box and to enchace my creativity.

The course offered well-structured lessons that broke down storytelling techniques in an easy manner. Hands-on activities and real-world examples made it easier to apply concepts. The instructor Mrs. Chiara had deep expertise and conveyed ideas effectively, with a clear passion for the subject. I now feel more confident crafting compelling narratives for personal or professional use. I recommend the course for beginners or intermediate learners looking to improve their storytelling skills

Curso com abordagem e exemplos bem diferentes. Bem didático e instiga criatividade!

Me ha encantado, vengo del campo de diseño gráfico y marketing online, por lo cual analizar es un don importante en estos campos, aparte de mejorar mis dotes como diseñadora gráfica con este curso se me está haciendo más fácil enamorarme del campo del diseño ux/ui al que estoy pasandome poco a poco ya que se me hacía difícil y repelente verlo tan técnico (muy cuadriculado normativo), pero gracias a Chiara con su visión tan encantadora ha cambiado mi forma de ver.

It was a good course, as the structure she taught was very clear with all the details well explained and well knit. Easy to follow to design any product as a designer and helps present them to stakeholders using the same format she shared.

For a storytelling course, I found the lessons hard to follow. Some concepts taught feel disconnected from one another.

Muy buen curso. Aproximación diferente a lo usual.
Aplicar el concepto de un guión a la construcción de una landing page le da vida al mensaje y ayuda a cautivar la atención del visitante y a inducir la compra del producto o servicio.