Creative Writing: Build your Own Portfolio
Write to measure
A course by Annamaria Testa , Writer
About the video: Write to measure
Overview
“Ya sea que escribas un tweet o un artículo para un periódico, una presentación, un texto promocional, un pie de foto, lo más probable es que tengas que lidiar con una medida, larga o corta, pero fija. Es hora de descubrir cómo se hace y cómo acortar o alargar un texto. ”
In this video lesson Annamaria Testa addresses the topic: Write to measure, which is part of the Domestika online course: Creative Writing: Build your Own Portfolio . Explore your unique writing voice, enjoy fun exercises, and craft a portfolio that showcases your growth and potential as a writer..
Partial transcription of the video
“The quote that opens this first lesson of the fourth unit is very famous. It has been attributed not only to Pascal but also to Voltaire. benjamin Franklin. Mark Twain. and several others. Why does it strike us so much? And why has it become so well-known. It strikes us because it states something counterintuitive yet true. In general perception. it longer to write a lengthy piece compared to a shorter one. Moreover. if an individual is accustomed to comes to mind without much thought. they certainly find it easier to write 10 lines than two pages. Yet. crafting concise text is harder. What...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Writing: Build your Own Portfolio
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Category
Writing -
Areas
Advertising, Copywriting, Creative Writing, Writing

Annamaria Testa
A course by Annamaria Testa
Annamaria Testa is a prominent figure in the world of creativity and communication.
With a career spanning almost fifty years, he has explored a diversity of genres and formats: from advertising to literature and journalism.
His professional beginnings in 1974 were nothing more than the prelude to a career full of successes and recognitions, including his inclusion in the Hall of Fame of the Art Directors Club Italiano and obtaining the Giuditta Prize for his saggio "Le vie del Senso".
Testa is an ambitious reader and traveler, whose passion for sharing and teaching is reflected both in her academic contributions and in her active participation in the Salone del Libro di Torino and the Gruppo Incipit of the Accademia della Crusca.
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- 16 lessons (2h 24m)
- 24 additional resources (9 files)
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- Audio: Italian, English, Spanish (Latam), French, Indonesian, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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