Creative Writing: Build your Own Portfolio
An advertisement
A course by Annamaria Testa , Writer
About the video: An advertisement
Overview
“En esta lección probamos la forma básica de comunicación publicitaria: un anuncio de prensa. Intentarás encontrar un buen título: un titular capaz de decir algo interesante de forma breve y enérgica.”
In this video lesson Annamaria Testa addresses the topic: An advertisement, which is part of the Domestika online course: Creative Writing: Build your Own Portfolio . Explore your unique writing voice, enjoy fun exercises, and craft a portfolio that showcases your growth and potential as a writer..
Partial transcription of the video
“I really hope you will find this new stage of our journey fun and challenging. It is, as you may have guessed by reading the quotes that open this lesson, to write a plausible and plausible advertising headline. For heaven's sake, all this does not mean opening a debate on how much advertising is useful and pleasant or boring and intrusive. If I must, for the sake of clarity, tell you my position, I admit that I often find it intrusive and that less often I find it interesting. Advertising is an interesting thing and I find it interesting when you tell me a short story full of humor or path...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Writing: Build your Own Portfolio
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Category
Writing -
Areas
Advertising, Copywriting, Creative Writing, Writing
Annamaria Testa
A course by Annamaria Testa
Annamaria Testa is a prominent figure in the world of creativity and communication.
With a career spanning almost fifty years, he has explored a diversity of genres and formats: from advertising to literature and journalism.
His professional beginnings in 1974 were nothing more than the prelude to a career full of successes and recognitions, including his inclusion in the Hall of Fame of the Art Directors Club Italiano and obtaining the Giuditta Prize for his saggio "Le vie del Senso".
Testa is an ambitious reader and traveler, whose passion for sharing and teaching is reflected both in her academic contributions and in her active participation in the Salone del Libro di Torino and the Gruppo Incipit of the Accademia della Crusca.
- 100% positive reviews (28)
- 1,281 students
- 16 lessons (2h 24m)
- 24 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Italian, English
- Italian · Spanish · English · Portuguese · German · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
