Effective presentation of creative proposals

A course by Carlos J Roldán
Graphic designer. Medellín, Colombia.
On Domestika since 03/20/2009
, Graphic designer

Learn to show the full potential of your ideas to captivate customers with Keynote

  • 97% Positive reviews (31)
  • 651 students
  • Spanish with subtitles
Effective presentation of creative proposals

Learn to show the full potential of your ideas to captivate customers with Keynote

  • Spanish with subtitles
  • 97% Positive reviews (31)
  • 651 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 17 Lessons (2h 13m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

A good idea does not sell itself. In a world as competitive and fast as today, it is necessary to know how to communicate and show the potential of the projects to your clients. Carlos J. Roldán - graphic designer - has more than 20 years of experience working for different clients with success, enough time to find the secrets of an effective presentation that captivate clients.

In this course you will learn, based on the experience of Carlos, to present your creative ideas to a client to have maximum effectiveness at the time of approval.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Tools and Basic Concepts
  • U3
    U3. Before starting
  • U4
    U4. Hands-on: doing the presentation
  • U5
    U5. In front of the client
  • FP
    FP Final project
See detail

You will meet Carlos J. Roldán, his main influences, his passion for design and why his interest is born to teach effective presentations to clients.

You will start by knowing Keynote, its tools and basic concepts. Later, Carlos will explain the principles to achieve an effective communication when exposing your proposal, considering the basic visual resources and techniques of oral and corporal expression (because everything influences when communicating).

You will choose a personal project to create an effective presentation and you will identify how your proposal solves the client's problem.

Carlos will teach you how to plan your presentation. You will create a simple script where you will reflect the highlights of your project and the most interesting elements that came out of the creation process. With the defined script, you will carry out an inventory of additional resources that must be done to show the full potential of your proposal.

You will start making your presentation step by step. You will learn the concepts of sequence, rhythm and tone, and in addition, you will learn how to use some resources to facilitate an effective communication using text, image and animation

Then, you will take the script to a skeleton divided into sections or chapters, you will create all the additional inputs previously detailed and you will integrate everything in Keynote.

Finally, Carlos will give you some tips to take into account, before, during and after the presentation to your client, for example, the importance of the essay, how to break the ice to generate a good impression, what to deliver at the end technical information that can take you from one or another hurry.

What is this course's project?

You will present a project that you have done previously. The result will be a PDF document and a sequence type animation that shows the main quality of the project.

Who is it for?

To creatives, designers and anyone who wants to show their ideas, to refine their communication skills, with or without professional experience, timid and extroverted.

What you need

To carry out this course it is necessary to have basic writing skills. As for the materials, you will need paper, pencil and an Apple computer with Keynote installed.


651 Students
31 Reviews
97% Positive ratings

Carlos J Roldán

A course by Carlos J Roldán

Graphic designer

Carlos J. Roldán is a graphic designer graduated from the Universidad Pontificia Bolivariana in Medellín (Colombia). He has twenty years of experience as a brand designer, editorial, integral projects, among others. For the past five years, he has focused especially on branding projects .

He works for people and small businesses that allow him a close relationship, motivation that has led him to study and analyze more carefully the presentations and the relationships with his clients.


  • U1


    • Who I am, what I do and why the course
    • My Influences, where I drink
  • U2

    Tools and Basic Concepts

    • Apple Keynote basics
    • Custom themes in Apple Keynote
    • Principles for effective communication
    • Some types of presentation
  • U3

    Before starting

    • Review the proposal or design solution
    • Planning and writing the script
    • Resources: what we have and how we plan the additional material
  • U4

    Hands-on: doing the presentation

    • The skeleton
    • Preparation of additional material
    • The presentation
    • Review, review and review
    • The tone
  • U5

    In front of the client

    • Preparation and testing
    • Final thoughts and tips for "breaking the ice"
    • Bonus animation for social networks
  • FP

    Final project

    • The presentation of your project

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Effective presentation of creative proposals. A Marketing, and Business course by Carlos J Roldán

Effective presentation of creative proposals

A course by Carlos J Roldán
Graphic designer. Medellín, Colombia.
On Domestika since 03/20/2009
  • 97% Positive reviews (31)
  • 651 students