Product Design: Game, Time, Chance, and Matter
Animals, to the Graphic!
A course by Isidro Ferrer , Designer and Illustrator
About the video: Animals, to the Graphic!
Overview
“How to turn the volumetric objectuality of fauna into the original subject of the commission: the artwork for Luzifer's visual communication campaign. The process of creating the different media formats of the company: product catalog, invitations to fairs, calendar, disc.”
In this video lesson Isidro Ferrer addresses the topic: Animals, to the Graphic!, which is part of the Domestika online course: Product Design: Game, Time, Chance, and Matter. Design a line of products from the visual identity to the packaging.
Partial transcription of the video
“[Music] Well, now we have the whole family of animals built, turned, configured. And now the next step, is how these characters are applied within the communicative graph of the Lucifer company. They manage a series of elements promotional, and communication elements, on which the graph is applied. The fundamental one is the catalog, product catalog, which comes out every two years and where new products appear, both the products that are in the catalog and the new products and well structured with some sections. One of the fundamental applications is going to be this. But I'm going to show...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Design: Game, Time, Chance, and Matter
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Category
Design -
Areas
Arts & Crafts, Creative Consulting, Industrial Design, Packaging, Product Design
Isidro Ferrer
A course by Isidro Ferrer
Isidro Ferrer is a designer and illustrator for "devotion". He began his career as a diagrammer at the Heraldo de Aragón, in Zaragoza, and completed his graphic design training with Peret (Pere Torrent) in Barcelona. Since 1996 he works in his own studio in Huesca where he has made important editorial commissions for Alfaguara and Santillana and posters for the National Drama Center.
Among the awards he has received throughout his career include the National Design Award in 2002 and the National Award for the best illustrations for children and youth of the Ministry of Education and Culture by A house for the Grandfather in 2006.
In addition to his outstanding career as a designer, poster designer and illustrator, Ferrer has developed audiovisual works for Volkswagen's New Beetle or several continuity screens for Canal +, awarded in 2000 with the AEPD Prize (Spanish Association of Design Professionals).
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