UX UI Design for Landing Pages: Tell an Original Story
Contrast, visual balance and the 3 second rule
A course by Juan Mora , Design Director
About the video: Contrast, visual balance and the 3 second rule
Overview
“Finally, we are going to analyze the role that contrast and balance play in the navigation of a landing page. We will also see how to use the 3-second rule to our advantage.”
In this video lesson Juan Mora addresses the topic: Contrast, visual balance and the 3 second rule, which is part of the Domestika online course: UX UI Design for Landing Pages: Tell an Original Story. Learn the ins and outs of Figma to create a landing page that connects with users through storytelling.
Partial transcription of the video
“Well. we've arrived at the crucial point in our discussion where we delve into contrast. visual the critical 3-second rule that every design must adhere to. Contrast is a widely utilized tool by designers to direct user attention to particular areas of a webpage. Let's explore several examples demonstrating how visual contrast is effectively employed in design to enhance user experience and engagement. Here we explore three distinct kinds of visual contrast. Firstly. there's contrast achieved through Thus. whether the user wants to or not. they will focus their attention on the upper right ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: UX UI Design for Landing Pages: Tell an Original Story
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Category
Web & App Design -
Areas
UX / UI, Web Design
Juan Mora
A course by Juan Mora
Juan Mora is a design director at Hook Studios, a digital agency in California, USA. Throughout his career, he has had the opportunity to create everything from web pages to augmented reality experiences with brands like Rappi and Google.
He currently helps his team in the development of interactive projects and graphic design for the likes of YouTube and Amazon. His work has also been recognized on various occasions by Awwwards and FWA.
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