Art Direction: Generating Memorable Ideas

A course by Émilie Chen , Art director and graphic designer

Art director and graphic designer. London, United Kingdom.
Joined March 2022

Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life.

  • 92% positive reviews (12)
  • 1148 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life.

Welcome to the captivating world of graphic design and art direction with Émilie Chen, a talented freelance designer and art director based in London.

In this online course, Émilie will guide you through her creative process and teach you how to translate complex stories and abstract concepts into visually stunning and memorable images. Drawing inspiration from everyday life, Émilie will share her techniques for sourcing inspiration, generating a wide range of ideas, and executing evocative graphic compositions.

Whether you're a graphic designer, aspiring artist, or simply looking to shake up your creative process, this course will empower you to think outside the box and create striking visuals that leave a lasting impression.

Read more ↓

What will you learn in this online course?

16 lessons & 16 downloads

What Is an Art Director?
3 minutes, 56 seconds
Case Studies
14 minutes, 14 seconds
Sourcing Inspiration
11 minutes, 14 seconds
Training Creativity
11 minutes, 23 seconds
The Brief
4 minutes, 28 seconds
Rough Sketches
20 minutes, 51 seconds
  • 92% positive reviews (12)
  • 1148 students
  • 16 lessons (3h 2m)
  • 16 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

The course project revolves around creating poster concepts for a theater show. Guided by Émilie's expertise, you'll tackle the brief and uncover what the client is seeking. From building a library of references to sketching and refining your ideas, you'll explore various executions and develop a presentation document that showcases your strongest concepts.

However, the skills and techniques you'll learn in this course are applicable to any visual brief. So, whether you dream of designing book covers, crafting marketing campaigns, or working on diverse visual projects, this course will equip you with the tools to bring your creative visions to life.

Who is this online course for?

This course is perfect for graphic designers, aspiring artists, and creative professionals who are eager to take their skills to the next level. If you're passionate about creating visually impactful designs, regardless of your level of experience, this course will ignite your imagination and provide you with valuable insights into the world of art direction.

Requirements and materials

To fully engage in this course, you'll need access to design software such as Photoshop and InDesign, or any similar graphic design software. Additionally, having a sketchbook or notebook, along with art supplies like pencils and markers, will enhance your creative exploration.

Throughout the course, Émilie will encourage you to draw inspiration from your daily life, so keeping your eyes open and being curious about the world around you are essential. Get ready to shake up your creative process and embark on a transformative journey of visual storytelling.


Reviews

1148 Students
12 Reviews
92% Positive ratings

Émilie Chen

A course by Émilie Chen

Teacher Plus
Art director and graphic designer

Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.

With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Art Direction and Creative Training

    • What Is an Art Director?
    • Case Studies
    • Sourcing Inspiration
    • Training Creativity
  • U3

    Designing the Theatre Poster

    • The Brief
    • The Research Phase 1
    • The Research Phase 2
    • Rough Sketches
    • Filtering and Developing Ideas
    • Exploring Executions 1
    • Exploring Executions 2
    • Building Presentations for Clients
  • U4

    What Happens Next?

    • Execution
    • Going Beyond the Brief
  • FP

    Final project

    • Generating new design ideas with Art Direction

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Art Direction: Generating Memorable Ideas. Design, Marketing, and Business course by Émilie Chen

Art Direction: Generating Memorable Ideas

A course by Émilie Chen
Art director and graphic designer. London, United Kingdom.
Joined March 2022
  • 92% positive reviews (12)
  • 1148 students