From Side Hustle to Full Time
Branding Your Idea: Internal and External
A course by Elizabeth Ogabi , Entrepreneur
Joined February 2022
Joined February 2022
About the video: Branding Your Idea: Internal and External
Overview
“A brilliant differentiator in business is branding. The feeling and perception that is created about a product, company, or person. It starts from within and is then expressed outwardly. In this lesson, I will teach the importance of the internal elements of a brand within a business and how this impacts the external. ”
In this video lesson Elizabeth Ogabi addresses the topic: Branding Your Idea: Internal and External, which is part of the Domestika online course: From Side Hustle to Full Time. Turn your idea into a business and start getting your first customers..
Partial transcription of the video
“In this lesson, we're going to talk about the importance of brand and how the internal elements and the external elements help to define the brand. So what is brand? It's the business and marketing concept that helps people identify a particular company, product, or individual. Brands are actually intangible, so it's not something that you can touch or see, but they help shape people's perceptions of companies, their products, or even individuals. The ways in which we can identify brands are through things such as the name, the symbol, the tagline, the typeface that they use, or even just t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Side Hustle to Full Time
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Category
Marketing & Business -
Areas
Business, Communication, Digital Marketing, Portfolio Development, Storytelling
Elizabeth Ogabi
A course by Elizabeth Ogabi
Elizabeth Ogabi is a remarkable individual with an entrepreneurial mindset, passionately committed to solving significant problems for customers. With over a decade of experience in Marketing & Communications across three continents and diverse industries, she is a seasoned professional in the art of Go-To-Market strategy.
Inspired by her entrepreneurial parents, Elizabeth's journey into entrepreneurship was further fueled by her experiences working in Lagos, Nigeria, a vibrant city brimming with energy and a drive to build businesses. Her love for supporting individuals in personal development and entrepreneurship led her to found a community-led educational platform, empowering female entrepreneurs.
With a focus on creating social impact, Elizabeth's purpose lies in empowering individuals to overcome their fears and transform their ideas into practical realities. Her book, "Side Hustle in Progress: A Practical Guide to Kickstarting your Business," is highly regarded for its practicality and valuable insights. Join Elizabeth in this transformative course, and let her guidance elevate your entrepreneurial aspirations to new heights.
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- 1,140 students
- 14 lessons (1h 59m)
- 24 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
Category
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