From Side Hustle to Full Time
User and Market Research
A course by Elizabeth Ogabi , Entrepreneur
Joined February 2022
Joined February 2022
About the video: User and Market Research
Overview
“Despite how great they may be, not all ideas need to be pursued. A way to validate if an idea should be carried forward is by conducting user and market research. In this lesson, I will dive into the different types of research you should consider and show you how to do a competitor and SWOT analysis. ”
In this video lesson Elizabeth Ogabi addresses the topic: User and Market Research, which is part of the Domestika online course: From Side Hustle to Full Time. Turn your idea into a business and start getting your first customers..
Partial transcription of the video
“So now that we've identified the problem that you want to solve and what the solution will be, it's now time to do some research on your market and also your customer. So market research is more or less just the methodology used to gain some data about the industry that you want to enter. And a customer research is just a subsection of that. There are two types of research that you can carry out and that's primary research and secondary research. Primary research is research that you conduct yourself. This typically tends to require a budget or a small turnaround time. It does mean that you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Side Hustle to Full Time
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Category
Marketing & Business -
Areas
Business, Communication, Digital Marketing, Portfolio Development, Storytelling
Elizabeth Ogabi
A course by Elizabeth Ogabi
Elizabeth Ogabi is a remarkable individual with an entrepreneurial mindset, passionately committed to solving significant problems for customers. With over a decade of experience in Marketing & Communications across three continents and diverse industries, she is a seasoned professional in the art of Go-To-Market strategy.
Inspired by her entrepreneurial parents, Elizabeth's journey into entrepreneurship was further fueled by her experiences working in Lagos, Nigeria, a vibrant city brimming with energy and a drive to build businesses. Her love for supporting individuals in personal development and entrepreneurship led her to found a community-led educational platform, empowering female entrepreneurs.
With a focus on creating social impact, Elizabeth's purpose lies in empowering individuals to overcome their fears and transform their ideas into practical realities. Her book, "Side Hustle in Progress: A Practical Guide to Kickstarting your Business," is highly regarded for its practicality and valuable insights. Join Elizabeth in this transformative course, and let her guidance elevate your entrepreneurial aspirations to new heights.
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- 1,150 students
- 14 lessons (1h 59m)
- 24 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
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