Podcast production: From concept to marketing

Overview

“Now we come to podcast marketing as part of the content marketing strategy. We will also look at who actually listens to podcasts in Germany and what forms of podcast advertising are available to us to make a real fuss. So, let's move on! ”

In this video lesson Nicola-André Hagmann addresses the topic: Podcast Marketing, which is part of the Domestika online course: Podcast production: From concept to marketing. Master podcast creation. Learn to script, record, edit and market your podcast. .

Partial transcription of the video

“This lesson covers all aspects of podcast marketing. Essentially. podcast marketing involves promoting or selling a product or service through audio content. It's a strategy deeply integrated into our practices. making it a vital part of our marketing efforts. a category of content marketing. Content marketing includes all marketing and business processes. That fall under our communication strategy. where we craft relevant content tailored specifically for a particular target audience. Our aim is to attract both potential and current customers through such targeted To attract potential cust...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Podcast production: From concept to marketing

• Level: Beginner
• 100% positive reviews (10)
• 1880 students
• 5 units
• 21 lessons (3h 16m)
• 9 downloads

• Category

  Marketing & Business

• Software

  Adobe Audition, Audacity

• Areas

  Audio, Podcasting