Audiovisual Storytelling for Social Media
Define the tone, aesthetics and emotion
A course by Josune Imízcoz , Journalist and Social Media Video Specialist
About the video: Define the tone, aesthetics and emotion
Overview
“We will understand well what we mean when we talk about tone, aesthetics and emotion in a video for social networks. To do this, we will analyze some examples and I will tell you what the tone, aesthetics and emotion of my project will be.”
In this video lesson Josune Imízcoz addresses the topic: Define the tone, aesthetics and emotion, which is part of the Domestika online course: Audiovisual Storytelling for Social Media. Get started with new audiovisual narratives to successfully tell stories on social media.
Partial transcription of the video
“Ok, now we know what story we want to tell, but before we get to work on it, We have to take a step that is very important. I consider it very important. And is to define what tone we want it to have that story, what aesthetics and what is the main emotion We want him to transmit. It is very important because it will help us for the video to have more internal consistency and thus connect better with people who see it. Let's see some examples and let's understand A little better what we talk about. The tone, aesthetics and emotion. Go for it. The tone. It is the kind of narrative voice that...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Audiovisual Storytelling for Social Media
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Category
Marketing & Business -
Areas
Communication, Copywriting, Facebook Marketing, Filmmaking, Mobile Marketing, Narrative, Script, Social Media, Storytelling, Video, Video Editing, YouTube Marketing
Josune Imízcoz
A course by Josune Imízcoz
Josune Imízcoz has a bachelor's degree in Journalism and a master's degree in Television Journalism. For 10 years she worked in the national media (press, radio, and TV) in Spain, a world that she decided to set aside to take the leap to the digital world. She was Director of Editorial Video at PlayGround, where she led the company's editorial video team for social media, with an audience of more than 20 million followers worldwide.
Telling stories is her passion, and she is convinced that when done with images, the message reaches the viewer better than when only words are used.
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