Sales Techniques for Amazon
What Is a Campaign and What Is It For?
A course by Héctor y Gerry , Consultants
Joined February 2022
About the video: What Is a Campaign and What Is It For?
Overview
“In this lesson you will learn what an advertising campaign is, you will know its relevance and the types of campaigns that exist.”
In this video lesson Héctor y Gerry addresses the topic: What Is a Campaign and What Is It For?, which is part of the Domestika online course: Sales Techniques for Amazon. Discover how to make profitable sales in the world’s largest marketplace by learning to publish products seamlessly.
Partial transcription of the video
“What is a campaign and what is it for? In this unit we will talk in depth of campaigns on Amazon, what is its importance and we will talk about the most successful of them, which is Promoted Products that allows greater visibility to new and recently created products. What is a campaign? A campaign is the easiest way to create relevance for a new product. We already have our products ready. We upload the products hand in hand with Héctor and we have them on the platform. Now how do I start selling? Within all of Amazon, the algorithm takes all those products that have a greater possibility ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sales Techniques for Amazon
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Category
Marketing & Business -
Areas
Business, Digital Marketing, E-commerce, Marketing

Héctor y Gerry
A course by Héctor y Gerry
Héctor and Gerry are the founders of Algoritmo Consultores. They both have experience with companies like Amazon and Mercado Libre, heading up business units to take their clients to the next level. Algoritmo focuses on helping develop brands in the digital sphere, boosting marketplace sales, putting in place strategies to increase traffic, and much more.
They've worked with clients from almost every industry, including decoration, sports, vitamins and supplements, cooking, clothes and accessories, and toys and infants, to name just a few. One of their main assets is the creation of customized programs for clients to achieve short-term results.
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