Illustration for Advertising: Create Eye-Catching Visuals

IIllustration for Advertising: Create Eye-Catching Visuals

“During the lessons I taught you all the secrets to create captivating images starting from a brief, now it's your turn! Follow these basic steps to get your project done. Don't just copy my example, but experiment and invent something new. In this way, you will learn to independently apply the techniques I have taught you and you will give more room for creativity. Reception and analysis of the brief Analyze the brief and study the history of the brand or other similar brands: the advertising communication previously made, the references, in order to understand what has been done so far.

Inspirations and keywords Find keywords and make connections: think about what you want to communicate with your illustration and jot down the drafts. Quick drafts Sketch quickly, draw small: if the message comes from such a small thing it will certainly be a good image. From sketches to digital Select the sketches and start drawing! I used the digital technique but you choose the method you prefer! Finalization of the artwork Finalize the elements of your artwork: what I recommend is starting with the color and don't leave it for last! If necessary, edit the drafts and arrive at an essential and effective image, with a strong visual impact and not too chaotic. GIF creation and promotional activity And once you have finished your illustration, have fun turning it into mockups, GIFs or promotional activities. Now share your project in the forum! Show everyone both the final result and the processing phases, documenting each phase with an image and describing what you have done with a brief explanation. As soon as possible, I will be happy to comment on your work. See your colleagues' projects and encourage them by commenting on what they've shared - don't miss this valuable opportunity to interact with the creative community. Thanks again for taking this journey with me! ”

Partial transcription of the video

“Final project We have reached the end of this Domestika course. Now is your time. The challenge for you is to execute a brief to eviscerate it and get to the creation of an artwork. During the course, I didn't ask you for any particular artistic techniques. The most important thing for you it is to enter into a method of reasoning given by the same brief and arrive at a solution that communicates a brand. I hope from now on you will approach your projects in a new and fun way. First, analyze the brief and study the history of the brand and other similar brands, the adv communication made pr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Illustration for Advertising: Create Eye-Catching Visuals

• Level: Beginner
• 100% positive reviews (9)
• 356 students
• 4 units
• 12 lessons (1h 56m)
• 3 downloads

• Category

  Illustration

• Areas

  Advertising, Digital Illustration, Drawing, Traditional illustration