Accessibility Statement
    Log in

    Illustration for Advertising: Create Eye-Catching Visuals

    A course by Antonio ColomboniIllustrator and Art Director

    Illustration for Advertising: Create Eye-Catching Visuals

    According to Antonio Colomboni, advertising is just one of the many ways to create an artistic product capable of striking and surprising. How? By carefully analyzing the client's brief, but also by following a creative technique capable of unleashing all your expressive talent.

    In fact, in every communication project you can add your personal touch, giving value to the project but above all creating something of your own, which has character and originality.

    In this course, Antonio will teach you how to create a digital illustration for advertising, from the idea to the final creation, guiding you through all stages of production. You'll learn how to read a brief, look for inspiration, use Procreate and have fun creating playful and entertaining images.

    What will you learn in this online course?

    12 lessons & 16 downloads

    View all lessons ↓

    What's included in this course?

    First, Antonio will tell you about his models of inspiration and how to come up with ideas.

    Then he will analyze a real brief and identify keywords capable of giving inspiration and shape the reference concept. It will thus teach you to find meaningful connections and jot down the first drafts.

    Then you'll move on to the actual implementation. Antonio will use Procreate: he will show you how to choose the color palette, how to define all the elements of the design in detail and compose the final illustration.

    Finally, you will use the image to create many types of mockups. In this last phase Antonio will use Photoshop to apply the image on various supports, physical or digital.

    What is this course's project?

    For the final project, you will create an illustration for an advertising campaign and learn how to apply it for various uses, from posters to GIFs for social media, from stickers to branded gadgets.

    Illustration for Advertising: Create Eye-Catching Visuals

    Who is this online course for?

    This course is for anyone who wants to create illustrations for the advertising world.

    Requirements and materials

    All you need to follow the course is access to a graphics program. Antonio will use Procreate but you can use the software you prefer.

    Illustration for Advertising: Create Eye-Catching Visuals

    Reviews

    396
    Students
    10
    Reviews
    100%
    Positive ratings
    More reviews
    Antonio Colomboni

    Antonio Colomboni

    Teacher
    Plus

    Illustrator and Art Director

    Joined September 2019

    Antonio Colomboni is an illustrator, artist and art director with a very recognizable style: very colourful, with playful and sometimes irreverent traits.
    He has worked for well-known brands such as Nike and Zanotta, as well as more mass-market brands such as Lavazza or Zalando. His works have also appeared in magazines such as Grazia, Frizzi Frizzi and Toiletpaper. He has developed a method of reasoning and working capable of unleashing maximum creativity in each project.

    Content

    • U1

      Introduction

      • Presentation
      • Reference models
    • U2

      Briefs and drafts

      • Reception and analysis of the brief
      • Inspirations and keywords
      • Quick drafts
    • U3

      From sketch to digital

      • Choice of color palette
      • From sketches to digital: Mexico City
      • From sketches to digital: Milan
      • Finalization of the artwork
    • U4

      How to decline your own artwork for the client

      • Application of the final artwork to merchandising
      • Create GIFs starting from the created artwork
      • Promotional activity to be proposed to the customer
    • FP

      Final project

      • IIllustration for Advertising: Create Eye-Catching Visuals

    What to expect from a Domestika course

    • Learn at your own pace

      Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

    • Learn from the best professionals

      Learn valuable methods and techniques explained by top experts in the creative sector.

    • Meet expert teachers

      Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

    • Certificates

      PLUS

      If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

    • Get front-row seats

      Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

    • Share knowledge and ideas

      Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

    • Connect with a global creative community

      The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

    • Watch professionally produced courses

      Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

    FAQs

    This course is designed for illustrators, designers, and creatives with basic skills who want to develop a colorful, original pop style applicable to editorial and advertising projects.

    A basic familiarity with digital tools like Procreate or Photoshop is recommended, but the course also offers practical explanations for beginners.

    You’ll learn how to create memorable images, develop an effective creative process, analyze briefs, manage color palettes, and finalize artwork for advertising campaigns and social media.

    The course dives into using pop palettes, effective color combinations, geometric composition inspired by Matisse, and techniques to make images dynamic and eye-catching.

    You’ll start by analyzing the brief, then move on to gathering inspiration, creating moodboards, quick sketches, and selecting the best ideas before digitizing.

    Yes, the course teaches how to create artwork for advertising campaigns, social media, and merchandising, adapting the style to fit the brand and brief.

    Exercises include sketching, creating color palettes, developing digital artwork, mockups for products, and GIF animations for web and social media.

    Category
    Areas

    Courses you might be interested in

    See more Domestika courses